Berkshire Agricultural Ventures
Strengthening Local Farms Through Community Support
Wild Oats Market is proud to partner with Berkshire Agricultural Ventures (BAV) - a nonprofit dedicated to supporting local farmers, expanding food access, and building a resilient regional food system.
Thanks to our shoppers, Every Penny Counts truly lived up to its name. Together, we raised $2,277.49 for BAV to strengthen local farms and increase access to fresh, local food across the Berkshires in March 2026.
BAV also recently received two federal USDA grants to help connect Berkshire-area farmers with institutions including local schools, colleges, hospitals, and correctional facilities. These investments are major steps toward a stronger, more sustainable regional food system.
Meet Argyle Cheese Farmer
Meet Argyle Cheese Farmer and celebrate Dairy Month with a local A2 cheese tasting at Wild Oats Market on June 19 from 9 AM–1 PM. Sample handcrafted A2 cheeses - including Mercy, General Burgoyne, Grace, and Buffalo Wing Cheese Curds - while learning about perfect pairings like berries, honey, chocolate, and sparkling drinks. A representative from Argyle Cheese Farmer will be on site to share insights into their farm‑to‑table process, A2 milk benefits, and their long‑standing commitment to local dairy. Enjoy a delicious, community‑rooted experience and discover new favorites to bring home.
Hoosac Harvest
February 2026 Every Penny Counts Recipient
The co-op is excited to support Hoosac Harvest, an all‑volunteer program that helps Northern Berkshire residents access fresh, locally grown food through subsidized CSA shares. Your contribution ensures partner farms are paid in full and makes healthy, sustainable food affordable for families in our community.
Celebrate Women’s History Month
Women‑Owned Brands in Williamstown, MA | Wild Oats Market Women’s History Month - Discover the women‑owned and women‑led businesses to celebrate Women’s History Month. Our curated selection highlights local makers, sustainable farms, artisanal food producers, and innovative wellness brands founded by women who are shaping the future of natural and organic products. Learn more about these inspiring entrepreneurs and support women‑owned businesses in the Berkshires.
Easter Week Eggstravaganza: Color, Create, and Hunt for Savings
Easter Eggstravaganza at the Co-op – Natural Egg Dye Tips, Kids’ Activities & Coupon Egg Hunt Celebrate Easter Week with natural egg‑dyeing ideas, recipe cards, kids activities, and our Easter morning coupon egg hunt. Fresh eggs, festive displays, and holiday fun at Wild Oats Market.
Williamstown Food Pantry
Williamstown Food Pantry - December 2025 Donation Delivered. Last week, the co-op met with longtime Williamstown Food Pantry volunteers to deliver a check for $1,822.52, the full amount raised through our December Every Penny Counts Program. We’re grateful to our shoppers for rounding up and to the pantry’s dedicated volunteers for their ongoing service to local families. With potential SNAP changes ahead, community support remains essential. View link below to learn more.
Best of The Berkshires Winner!
Wild Oats Market is honored to be recognized in the Best of the Berkshires Awards, a celebration of the region’s most trusted and community‑minded businesses. As a cooperative grocery store rooted in Williamstown for more than four decades, we’re proud to be acknowledged for our commitment to local farms, sustainable food systems, and exceptional customer care. This recognition for produce and organic foods reflects the dedication of our member‑owners, staff, and shoppers who make Wild Oats a welcoming hub for fresh, organic, and locally sourced foods in the Northern Berkshires. Discover why our co‑op continues to be a top choice for residents and visitors seeking quality, community‑driven grocery shopping.
Habitat for Humanity Holiday Trees
The Northern Berkshire Habitat for Humanity Holiday Trees Showcase at the First Congregational Church in Williamstown, MA is a festive community event that combines creativity with charitable giving. For just $10, participants can purchase a holiday tree at the Wild Oats Market service desk, decorate it with their own unique style, and return it for display during the showcase on Saturday, December 6. All proceeds benefit Northern Berkshire Habitat for Humanity, a nonprofit dedicated to building affordable homes for local families. Wild Oats Market is proud to contribute a tree designed by Julia Dixon and inspired by Grandma Moses, celebrating local folk art, farms, family, and community traditions. Join us to support affordable housing, enjoy beautiful holiday trees, and celebrate the spirit of giving in the Berkshires.
Member-Owner Appreciation Days
Wild Oats Market in Williamstown, MA invites the entire Berkshire County community to celebrate Member-Owner Appreciation Days, December 18–20, 2025. Enjoy exclusive Member-Owner savings, special wine deals, and local vendor tastings while discovering why Wild Oats has been the Berkshires’ trusted source for organic, sustainable, non-GMO, and allergen-friendly groceries for over 41 years. Whether you live in Williamstown, North Adams, Pittsfield, or anywhere in Berkshire County, this is your chance to shop local, connect with neighbors, and join the cooperative movement that supports community impact, environmental stewardship, and local food traditions.
Meet Gatherer’s Gourmet Granola
Meet the Vendor, Taste a Sample. Come try Gatherer’s Gourmet Granola’s Family Recipe at Wild Oats Market Hand-stirred, artisan baked, & made with locally sourced ingredients just the way mom taught them.
Meet High Lawn Farm
Discover the Excellence of High Lawn Farm known for their commitment to quality and sustainability, High Lawn Farm offers an array of delicious dairy products. Learn more about their journey and the exceptional products they provide to our community.
Northern Berkshire Habitat for Humanity
Wild Oats Market Names Northern Berkshire Habitat for Humanity as an Every Penny Counts Recipient
Meet Ahlbin’s Fire Cider
Come try locally made Fire Cider from Ahlbin’s (Greenfield, MA business), produces. This is a tried & true fire cider that is made with fresh, local products full of antioxidants! Find out about our local vendor partner, Ahlbin's Fire Cider.
Meet the Scarecrow Family - A Wild Smoke Fall Celebration of Creativity, Community, and Love
Meet the Scarecrow Family - A Wild Smoke Fall Celebration of Creativity, Community, and Love
Fall Community Spirit is Alive Making Scarecrow Stories Come To Life! Step into a season of imagination with handcrafted scarecrows made by local youth at the Williamstown Youth Center using upcycled materials and boundless imagination. As part of Wild Smoke 2025 celebration, these whimsical characters are now on display at the co-op and photo spots around town. Take a day to explore, snap a photo, and share your adventure - showcasing the creativity of our local kids and the spirit of fall. Every scarecrow has a story, and every visitor becomes part of the tale.
Ice Cream Social: Sweet Scoops Fun-day Benefiting Williamstown Youth Center!
A Sweet Success Thanks to Our Community
We’re delighted to share the results of our recent Ice Cream Social in support of the Williamstown Youth Center. Thanks to the generosity of our community, we were able to deliver a check for over $600 to the Youth Center last week.
This event was more than just a fundraiser, it marked the beginning of a new collaboration. We’ve launched a scarecrow-making activity with the Youth Center, and these imaginative creations will be on display at the co-op during the upcoming Wild Smoke 2025 celebration.
Fresh Summer Sizzle Giveaway Panini Making Package
Meet Niku, the winner of Wild Oats Market’s Fresh Summer Sizzle Giveaway! A PhD student at Washington University in St. Louis studying Earth, Environmental & Planetary Sciences, Niku has been passionate about fresh, homemade food since childhood. Raised without fast food ads and introduced to cooking at age two, she continues to garden, bake, and prepare meals from scratch. Her prize, a Panini Maker, Recipe Cards, and a Wild Oats Gift Card, will be waiting for her when she returns home for Thanksgiving. Read more about Niku’s inspiring food.
Employee of the Month - August 2025
Aug 2025 - Employee of the Month - Cheers to Matt!
Please join us in celebrating August's Employee of the Month, Matt! From taking on new responsibilities like ordering and working beer and wine, he's stepped up in a big way! Matt's been reliable, willing to pitch in where needed, and quick to support his coworkers. Whether stocking, assisting the manager, or covering shifts, Matt brings consistency and a positive attitude to the team and his efforts are making a real difference in the department. Congratulations, Matt!
Appalachian Naturals
Join us for a delightful tasting event at Wild Oats Market! Discover the delicious flavors of Appalachian Naturals' natural & organic dressings and sauces, all made with locally grown ingredients. Indulge in gluten-free options that are not only healthy but also incredibly tasty.
Come and taste the goodness of nature. See you there!
Member-Owner Appreciation Days
Celebrate Member-Owner Appreciation Days at Wild Oats Market – September 18–20, 2025! Join us for three days of exclusive savings, local vendor tastings, and community celebration. Active Member-Owners save 10% on one shopping trip, and everyone age 21+ gets $10 off six bottles of wine. New Member-Owners who join during the event receive free gifts including a reusable shopping bag, fridge magnet pads, and a wellness book. Discover 41+ years of organic, sustainable, non-GMO groceries and support your local co-op in Williamstown, MA.
College Fridays!
College Fridays at the co-op. Student Discounts Every Week! Calling all college students! Every Friday from August 29, 2025 to June 26, 2026, Wild Oats Market offers 10% off Bulk, Produce, and Prepared Food Grab-n-Go items. Just show your valid student ID at checkout. Fuel up with savory bites, sweet treats, and locally made favorites at your community-owned co-op. Located at 320 Main Street, we’re your go-to spot for organic options, quick meals, and campus-friendly savings. No coupons, just good vibes and great food.