Williamstown Farmers Market
Wild Oats Market presented a check for $2,328.26 to the Williamstown Farmers Market, raised through shopper round‑ups in our June 2026 Every Penny Counts program. The delivery with our General Manager, Netse, and their board members Marian Madden and Miriam Phisterer underscored how small acts of generosity strengthen local farms and expand food access through their Produce Buy‑Back program. Thank you to everyone who rounded up - your support keeps our local food system strong and community rooted.
Cookout Giveaway
Our Wild Oats Market and Ioka Valley Farm Cookout Giveaway is happening all August 2026, giving shoppers and farm visitors a chance to win a delicious, locally beef sourced cookout prize pack featuring Katalyst Kombucha, Wrap City Chips, Little Leaf Farms salad kits, Ioka Valley Farm burgers, Bakerly brioche buns, Wild Oats cookies, and eco‑friendly utensils. Enter in‑store, at the farm, or during Ioka Valley Farm’s 90th Anniversary Event for your chance to win. Entries close August 31, and one lucky winner will be drawn the week of September 1.
Elizabeth Freeman Center
The Every Penny Counts (EPC) round‑up program at the co-op supports local non‑profits and strengthens our Berkshire community, one penny at checkout. We’re proud to announce our next EPC recipient - the Elizabeth Freeman Center. View the link to learn more and see how your round‑up donation makes an impact.
Williamstown Community Chest
Wild Oats Market is thrilled to partner with the Williamstown Community Chest. This initiative aims to make a big impact by turning small contributions into significant support for local families and organizations in need. Learn more about how you can participate and contribute to a brighter future for Williamstown by visiting our news section below.
Western Mass Labor Action Food Drive
Join Wild Oats Market on Friday, July 31, 2026, for the Western Mass Labor Action Food Drive in Williamstown, MA. Donate non-perishable items from 2–6 PM and support local low-income working families. Every contribution makes a difference.
Al Nelson Friendship Center Food Pantry
At Wild Oats Market, we take great pride in nurturing and strengthening our community. Partnering with the Friendship Center allows us to deepen that commitment in meaningful, lasting ways. Thank you for your generosity, your compassion, and your continued partnership. Together, we’re making a real difference.
Goodwill’s Food Truck Deliveries
April 2026 Every Penny Counts
Thank you for rounding up your purchases at the Wild Oats Co-op throughout April. Because of your generosity, we’re proud to deliver $2,511.70 to Goodwill Industries of the Berkshires and Southern Vermont in support of their Fighting Hunger in the Berkshires initiative.
Your donations help fuel Goodwill’s food truck, which delivers up to 9,000 lbs. of food every week to six North County food pantries and meal sites. This work ensures that families, seniors, and children across the Northern Berkshires have access to the nutritious food they need to thrive.
Berkshire Immigrant Center (BIC)
Meet and Learn about Berkshire Immigrant Center. Discover how BIC supports immigrants with affordable legal services, local resources, and education to help them navigate the U.S. immigration system.
Berkshire Agricultural Ventures
Strengthening Local Farms Through Community Support
Wild Oats Market is proud to partner with Berkshire Agricultural Ventures (BAV) - a nonprofit dedicated to supporting local farmers, expanding food access, and building a resilient regional food system.
Thanks to our shoppers, Every Penny Counts truly lived up to its name. Together, we raised $2,277.49 for BAV to strengthen local farms and increase access to fresh, local food across the Berkshires in March 2026.
BAV also recently received two federal USDA grants to help connect Berkshire-area farmers with institutions including local schools, colleges, hospitals, and correctional facilities. These investments are major steps toward a stronger, more sustainable regional food system.
Hoosac Harvest
February 2026 Every Penny Counts Recipient
The co-op is excited to support Hoosac Harvest, an all‑volunteer program that helps Northern Berkshire residents access fresh, locally grown food through subsidized CSA shares. Your contribution ensures partner farms are paid in full and makes healthy, sustainable food affordable for families in our community.
Berkshire Food Project
Wild Oats Market is proud to support the Berkshire Food Project through our shopper donations, helping provide no‑cost, homemade meals and essential community resources to neighbors facing hunger and food insecurity. This partnership strengthens local access to nutritious food, promotes dignity and connection, and ensures everyone has a welcoming place to gather. Learn more about how your generosity nourishes the Berkshires.
Williamstown Food Pantry
Williamstown Food Pantry - December 2025 Donation Delivered. Last week, the co-op met with longtime Williamstown Food Pantry volunteers to deliver a check for $1,822.52, the full amount raised through our December Every Penny Counts Program. We’re grateful to our shoppers for rounding up and to the pantry’s dedicated volunteers for their ongoing service to local families. With potential SNAP changes ahead, community support remains essential. View link below to learn more.
Berkshire Community Action Council (BCAC)
Delivered the big check, ensuring warmth and care for our community.
Thanks to YOU, our Wild Oats Market co‑op shoppers, the Every Penny Counts program raised $1,655.75 in October to support Berkshire Community Action Council’s Elf/Children’s Warm Clothing Program.
That means it will help them work towards meeting the over 1,000 local kids needs in North County to be cozy this winter with brand‑new coats, boots, and accessories - all at no cost to families in need.
Northern Berkshire Habitat for Humanity
Wild Oats Market Names Northern Berkshire Habitat for Humanity as an Every Penny Counts Recipient
The Brien Center, Sept 2025 Every Penny Counts Recipient
Every Penny Counts: Wild Oats Delivers $1,678.73 to The Brien Center
Thanks to your generosity at the register throughout September, Wild Oats Market proudly delivered a donation of $1,678.73 this week to The Brien Center through our Every Penny Counts program. Your small change added up to meaningful support for mental health services in our community.
Fresh Summer Sizzle Giveaway Panini Making Package
Meet Niku, the winner of Wild Oats Market’s Fresh Summer Sizzle Giveaway! A PhD student at Washington University in St. Louis studying Earth, Environmental & Planetary Sciences, Niku has been passionate about fresh, homemade food since childhood. Raised without fast food ads and introduced to cooking at age two, she continues to garden, bake, and prepare meals from scratch. Her prize, a Panini Maker, Recipe Cards, and a Wild Oats Gift Card, will be waiting for her when she returns home for Thanksgiving. Read more about Niku’s inspiring food.
Fuel Your Finish Line with OWL Energy Bars! 100 Calories. All the Good Stuff.
Join the Williamstown Community Chest's Fun Run on September 13, 2025 at the Williamstown Youth Center—and fuel your stride with a free tasting of clean, locally made OWL Energy Bars. With all three gluten-free flavors—Maple Pecan (vegan), Original, and Cherry Almond—participants can recharge with wholesome ingredients that are Non-GMO and allergy-friendly. Whether you run, walk, or cheer, don't miss the chance to taste and take advantage of an exclusive in-store OWL Bar deal the week of the event.
Fresh Flavor Meets Lucky Summer Fun: Our Picnic for Two Giveaway Winner, Cathy Talarico
Congratulations to Cathy Talarico—our “Picnic for Two” Giveaway winner. This longtime co-op Member-Owner picked up her prize just in time for an outdoor concert at The Clark.
Cathy, a proud Member-Owner since 1990, shared her thoughts on the experience: “I’m so pleased to see Wild Oats continue to support local farmers and producers. It is a wonderful community resource, and I’m proud to be a member-owner.”
Her summer-ready haul included creamy Holyoke Hummus, Black Cat Figs, prosciutto, mozzarella, and shortbread worth savoring.
Remedy Hall
See Your Impact: How April Donations to Remedy Hall Are Changing Lives in Williamstown!
We’re thrilled to share a heartfelt video that brings your generosity to life. In April 2025, Wild Oats Market customers donated to Remedy Hall, a community-supported mutual aid center—and now you can see how those contributions are making a real difference.
Northern Berkshire United Way
Netse, our GM, met Patti Messina from Northern Berkshire United Way to deliver a check for $1,690.05—donations from our June 2025 Every Penny Counts program.
These funds will support local families in education, health, financial stability, and community well-being across Northern Berkshire County and Stamford, VT.
Thank you for giving generously at checkout!