Discover What’s New at the Co-op!
Welcome to your hub for all things happening at the co-op, from tasty tastings and local vendor pop-ups to kid-friendly coloring contests and seasonal celebrations. This is where community comes alive! Bookmark this page and be the first to know about fresh events, flavorful experiences, and moments that make the co-op more than a market! It’s your gathering place.
Berkshire Food Project
Wild Oats Market is proud to support the Berkshire Food Project through our shopper donations, helping provide no‑cost, homemade meals and essential community resources to neighbors facing hunger and food insecurity. This partnership strengthens local access to nutritious food, promotes dignity and connection, and ensures everyone has a welcoming place to gather. Learn more about how your generosity nourishes the Berkshires.
Hoosac Harvest
February 2026 Every Penny Counts Recipient
The co-op is excited to support Hoosac Harvest, an all‑volunteer program that helps Northern Berkshire residents access fresh, locally grown food through subsidized CSA shares. Your contribution ensures partner farms are paid in full and makes healthy, sustainable food affordable for families in our community.
Williamstown Food Pantry
Williamstown Food Pantry - December 2025 Donation Delivered. Last week, the co-op met with longtime Williamstown Food Pantry volunteers to deliver a check for $1,822.52, the full amount raised through our December Every Penny Counts Program. We’re grateful to our shoppers for rounding up and to the pantry’s dedicated volunteers for their ongoing service to local families. With potential SNAP changes ahead, community support remains essential. View link below to learn more.
Charlotte - Coloring Contest Winner!
Congratulations to Charlotte, our December Co+op Explorer Coloring Contest winner! A budding artist who even creates her own comics, Charlotte was excited to find the coloring sheets at checkout and took home the new Wishes design to keep creating.
Meet Argyle Cheese Farm
Join us for A Pre‑Valentine’s Cheese Affair on February 7th from 11 AM to 2 PM, a celebration of local A2 cheeses crafted by real farmers from Argyle Cheese Farmer. Taste Mercy Creamy Aged Cheddar, General Burgoyne Traditional NY Cheddar, Grace Gouda‑Style Cheese, and Buffalo Wing Cheese Curds while learning what flavors pair beautifully with each - berries, chocolate, honey, and sparkling drinks. Enjoy a delicious, community‑rooted experience that’s all about love at first bite.
Best of The Berkshires Winner!
Wild Oats Market is honored to be recognized in the Best of the Berkshires Awards, a celebration of the region’s most trusted and community‑minded businesses. As a cooperative grocery store rooted in Williamstown for more than four decades, we’re proud to be acknowledged for our commitment to local farms, sustainable food systems, and exceptional customer care. This recognition for produce and organic foods reflects the dedication of our member‑owners, staff, and shoppers who make Wild Oats a welcoming hub for fresh, organic, and locally sourced foods in the Northern Berkshires. Discover why our co‑op continues to be a top choice for residents and visitors seeking quality, community‑driven grocery shopping.
Color with Us! Join the Fun!
Calling all kids twelve and under! Visit the co-op service desk to join our exciting coloring contests. Ask our friendly cashiers for details. Create your artwork and drop it off at the co-op by the deadline for a chance to win a bag of Field Day Products Goodies from Wild Oats Market.
Moseah - Coloring Contest Winner!
Congratulations to our November Thanksgiving Coloring Contest winner. The winner visited the co‑op wearing a fun mask inspired by his dog, Loki, and shopped with his family to pick out his Field Day Organic prize package. His winning page was full of bright colors and seasonal Thanksgiving vibes. Thank you to all the young artists who entered and helped make this contest special.
Habitat for Humanity Holiday Trees
The Northern Berkshire Habitat for Humanity Holiday Trees Showcase at the First Congregational Church in Williamstown, MA is a festive community event that combines creativity with charitable giving. For just $10, participants can purchase a holiday tree at the Wild Oats Market service desk, decorate it with their own unique style, and return it for display during the showcase on Saturday, December 6. All proceeds benefit Northern Berkshire Habitat for Humanity, a nonprofit dedicated to building affordable homes for local families. Wild Oats Market is proud to contribute a tree designed by Julia Dixon and inspired by Grandma Moses, celebrating local folk art, farms, family, and community traditions. Join us to support affordable housing, enjoy beautiful holiday trees, and celebrate the spirit of giving in the Berkshires.
Berkshire Community Action Council (BCAC)
Delivered the big check, ensuring warmth and care for our community.
Thanks to YOU, our Wild Oats Market co‑op shoppers, the Every Penny Counts program raised $1,655.75 in October to support Berkshire Community Action Council’s Elf/Children’s Warm Clothing Program.
That means it will help them work towards meeting the over 1,000 local kids needs in North County to be cozy this winter with brand‑new coats, boots, and accessories - all at no cost to families in need.
Congratulations - Coloring Contest Winner!
Congratulations to Annie, Our October Coloring Contest Winner
Annie’s imaginative ghost design brought spooky charm to the co-op, and earned her a $25 Field Day shopping spree! Joined by her mom, grandma, and sister, Annie filled her basket with jelly sandwich essentials and signed up for the Co+op Explorer program, enjoying a crisp apple and fun perks for kids. Her win follows sister Lucy’s September victory, proving creativity runs in the family. Want to join the fun? click here to learn more
Member-Owner Appreciation Days
Wild Oats Market in Williamstown, MA invites the entire Berkshire County community to celebrate Member-Owner Appreciation Days, December 18–20, 2025. Enjoy exclusive Member-Owner savings, special wine deals, and local vendor tastings while discovering why Wild Oats has been the Berkshires’ trusted source for organic, sustainable, non-GMO, and allergen-friendly groceries for over 41 years. Whether you live in Williamstown, North Adams, Pittsfield, or anywhere in Berkshire County, this is your chance to shop local, connect with neighbors, and join the cooperative movement that supports community impact, environmental stewardship, and local food traditions.
Meet Gatherer’s Gourmet Granola
Meet the Vendor, Taste a Sample. Come try Gatherer’s Gourmet Granola’s Family Recipe at Wild Oats Market Hand-stirred, artisan baked, & made with locally sourced ingredients just the way mom taught them.
Meet High Lawn Farm
Discover the Excellence of High Lawn Farm known for their commitment to quality and sustainability, High Lawn Farm offers an array of delicious dairy products. Learn more about their journey and the exceptional products they provide to our community.
Northern Berkshire Habitat for Humanity
Wild Oats Market Names Northern Berkshire Habitat for Humanity as an Every Penny Counts Recipient
Williamstown Community Chest
Wild Oats Market is thrilled to partner with the Williamstown Community Chest. This initiative aims to make a big impact by turning small contributions into significant support for local families and organizations in need. Learn more about how you can participate and contribute to a brighter future for Williamstown by visiting our news section below.
Meet Ahlbin’s Fire Cider
Come try locally made Fire Cider from Ahlbin’s (Greenfield, MA business), produces. This is a tried & true fire cider that is made with fresh, local products full of antioxidants! Find out about our local vendor partner, Ahlbin's Fire Cider.
Congratulations - Coloring Contest Winner!
Congratulations to Lucy - Our September Field Day Coloring Contest Winner!
Her joyful red tractor scene lit up the co-op, and so did her smile during her $25 Field Day shopping spree. From blueberry bars to mac & cheese, Lucy filled her cart with organic favorites and joined the Co+op Explorer Kids program, earning her first punch and a crisp apple to celebrate. Thanks for bringing your sunshine to Wild Oats, Lucy!
The Brien Center, Sept 2025 Every Penny Counts Recipient
Every Penny Counts: Wild Oats Delivers $1,678.73 to The Brien Center
Thanks to your generosity at the register throughout September, Wild Oats Market proudly delivered a donation of $1,678.73 this week to The Brien Center through our Every Penny Counts program. Your small change added up to meaningful support for mental health services in our community.