Discover What’s New at the Co-op!
Welcome to your hub for all things happening at the co-op, from tasty tastings and local vendor pop-ups to kid-friendly coloring contests and seasonal celebrations. This is where community comes alive! Bookmark this page and be the first to know about fresh events, flavorful experiences, and moments that make the co-op more than a market! It’s your gathering place.
Williamstown Farmers Market
Wild Oats Market presented a check for $2,328.26 to the Williamstown Farmers Market, raised through shopper round‑ups in our June 2026 Every Penny Counts program. The delivery with our General Manager, Netse, and their board members Marian Madden and Miriam Phisterer underscored how small acts of generosity strengthen local farms and expand food access through their Produce Buy‑Back program. Thank you to everyone who rounded up - your support keeps our local food system strong and community rooted.
Shire City Phoenix
Join us at Wild Oats Market for a Shire City Phoenix, Local Fire Cider Tasting, Sat, Sept 5 • 11 AM – 1 PM - Swing by for a special tasting featuring Shire City Phoenix fire cider. Come meet the team, taste it, and learn what makes them special.
Maplebrook Farm Tasting
Maplebrook Farm Tasting
Swing by Wild Oats Market on Friday, August 21, 11–3 PM for a special tasting featuring Maplebrook Farm cheeses from VT. Sample award-winning cheeses, chat with their demo product expert, Kiley, to learn what makes them special.
Community Clambake 2026
The Community Clambake 2026 returns to Wild Oats Market in Williamstown, MA on August 15! The Clambake brings mouthwatering clam bags, crisp seasonal salads, and a whole lot of community spirit. This end of summer celebration is must attend in Northern Berkshires, offering friendly service, create your own meal choices, and a fun, welcoming atmosphere for families, friends, and food lovers. Join us from 4–6 PM for great food, great company, and a classic summer tradition that highlights everything we love about our community. Plus, live music, Unken Brew will be joining us.
Cookout Giveaway
Our Wild Oats Market and Ioka Valley Farm Cookout Giveaway is happening all August 2026, giving shoppers and farm visitors a chance to win a delicious, locally beef sourced cookout prize pack featuring Katalyst Kombucha, Wrap City Chips, Little Leaf Farms salad kits, Ioka Valley Farm burgers, Bakerly brioche buns, Wild Oats cookies, and eco‑friendly utensils. Enter in‑store, at the farm, or during Ioka Valley Farm’s 90th Anniversary Event for your chance to win. Entries close August 31, and one lucky winner will be drawn the week of September 1.
Elizabeth Freeman Center
The Every Penny Counts (EPC) round‑up program at the co-op supports local non‑profits and strengthens our Berkshire community, one penny at checkout. We’re proud to announce our next EPC recipient - the Elizabeth Freeman Center. View the link to learn more and see how your round‑up donation makes an impact.
Ice Cream Social Fundraiser
Join Wild Oats Market for our Ice Cream Social Fundraiser on Ice Cream Social rain date, July 25, 2026 in Williamstown, MA. Enjoy build‑your‑own sundaes, local ice cream (High Lawn Farm, SoCo Creamery and Barts Ice Cream), kids’ activities, and family fun while supporting the Berkshire County Kids’ Place, a nonprofit helping children and families heal from trauma. A sweet summer event for anyone searching for local Berkshire activities, family events, or community fundraisers.
Williamstown Community Chest
Wild Oats Market is thrilled to partner with the Williamstown Community Chest. This initiative aims to make a big impact by turning small contributions into significant support for local families and organizations in need. Learn more about how you can participate and contribute to a brighter future for Williamstown by visiting our news section below.
Western Mass Labor Action Food Drive
Join Wild Oats Market on Friday, July 31, 2026, for the Western Mass Labor Action Food Drive in Williamstown, MA. Donate non-perishable items from 2–6 PM and support local low-income working families. Every contribution makes a difference.
Al Nelson Friendship Center Food Pantry
At Wild Oats Market, we take great pride in nurturing and strengthening our community. Partnering with the Friendship Center allows us to deepen that commitment in meaningful, lasting ways. Thank you for your generosity, your compassion, and your continued partnership. Together, we’re making a real difference.
Coloring Contests | Kids Activities
Calling all kids twelve and under! Visit the co-op service desk to join our exciting coloring contests. Ask our friendly cashiers for details. Create your artwork and drop it off at the co-op by the deadline for a chance to win a bag of Field Day Products Goodies from Wild Oats Market.
Penny - Coloring Contest Winner!
Big cheers for Penny, our May Garden Helpers coloring contest winner!
Penny was lit up during her joyful visit to the co-op when she redeemed her Field Day Organic prize, picked out pineapple as her top treat, and even shared fun ideas for future contest themes. She also joined the Kids Co+op Explorer program and grabbed her first free banana, making her win a celebration of creativity, healthy choices, and community spirit. Learn about her story in the link.
Goodwill’s Food Truck Deliveries
April 2026 Every Penny Counts
Thank you for rounding up your purchases at the Wild Oats Co-op throughout April. Because of your generosity, we’re proud to deliver $2,511.70 to Goodwill Industries of the Berkshires and Southern Vermont in support of their Fighting Hunger in the Berkshires initiative.
Your donations help fuel Goodwill’s food truck, which delivers up to 9,000 lbs. of food every week to six North County food pantries and meal sites. This work ensures that families, seniors, and children across the Northern Berkshires have access to the nutritious food they need to thrive.
Mira - Coloring Contest Winner!
Congratulations to Mira - April's Earth Day Coloring Contest Winner!
Mira stopped by the co-op last week with her family to pick up her $25 Field Day Organic prize bundle, turning the visit into a fun family moment. A creative powerhouse, she even helped name Shimmers, the Vermont Dance Alliance performance she’ll join on September 26 in Montpelier. Her prize haul featured her favorite Field Day Organic snacks and visit link to learn more.
Berkshire Immigrant Center (BIC)
Meet and Learn about Berkshire Immigrant Center. Discover how BIC supports immigrants with affordable legal services, local resources, and education to help them navigate the U.S. immigration system.
Berkshire Agricultural Ventures
Strengthening Local Farms Through Community Support
Wild Oats Market is proud to partner with Berkshire Agricultural Ventures (BAV) - a nonprofit dedicated to supporting local farmers, expanding food access, and building a resilient regional food system.
Thanks to our shoppers, Every Penny Counts truly lived up to its name. Together, we raised $2,277.49 for BAV to strengthen local farms and increase access to fresh, local food across the Berkshires in March 2026.
BAV also recently received two federal USDA grants to help connect Berkshire-area farmers with institutions including local schools, colleges, hospitals, and correctional facilities. These investments are major steps toward a stronger, more sustainable regional food system.
Meet Argyle Cheese Farmer
Meet Argyle Cheese Farmer and celebrate Dairy Month with a local A2 cheese tasting at Wild Oats Market on June 19 from 9 AM–1 PM. Sample handcrafted A2 cheeses - including Mercy, General Burgoyne, Grace, and Buffalo Wing Cheese Curds - while learning about perfect pairings like berries, honey, chocolate, and sparkling drinks. A representative from Argyle Cheese Farmer will be on site to share insights into their farm‑to‑table process, A2 milk benefits, and their long‑standing commitment to local dairy. Enjoy a delicious, community‑rooted experience and discover new favorites to bring home.
Benny - Coloring Contest Winner!
Congratulations, Benny, our March Compost Critters Coloring Contest winner, stopped by the co-op for his Field Day Organic shopping spree - and his visit was full of creativity, great picks, and big smiles. We captured the whole journey, from his Co+op Explorer banana to his personalized bag of goodies. Read the full story and see all the photos on our news page.
Fogbuster Coffee Works
Fogbuster Coffee Works Tasting - April 24, 11 AM–1 PM
Join us at Wild Oats Market on April 24 for a special in‑store tasting with Fogbuster Coffee Works, the Berkshire‑based roaster known for its air‑roasted, organic, Fairtrade, and kosher‑certified coffees. Stop by between 11 AM and 1 PM to sample their bold, clean‑finish blends featured daily in our café and learn more about their sustainable roasting process. It’s a great chance to meet the team behind this local favorite, discover your new go‑to brew, and enjoy a fresh cup crafted right here in the Berkshires.