Discover What’s New at the Co-op!
Welcome to your hub for all things happening at the co-op, from tasty tastings and local vendor pop-ups to kid-friendly coloring contests and seasonal celebrations. This is where community comes alive! Bookmark this page and be the first to know about fresh events, flavorful experiences, and moments that make the co-op more than a market! It’s your gathering place.
Habitat for Humanity Holiday Trees
The Northern Berkshire Habitat for Humanity Holiday Trees Showcase at the First Congregational Church in Williamstown, MA is a festive community event that combines creativity with charitable giving. For just $10, participants can purchase a holiday tree at the Wild Oats Market service desk, decorate it with their own unique style, and return it for display during the showcase on Saturday, December 6. All proceeds benefit Northern Berkshire Habitat for Humanity, a nonprofit dedicated to building affordable homes for local families. Wild Oats Market is proud to contribute a tree designed by Julia Dixon and inspired by Grandma Moses, celebrating local folk art, farms, family, and community traditions. Join us to support affordable housing, enjoy beautiful holiday trees, and celebrate the spirit of giving in the Berkshires.
Williamstown Food Pantry
Celebrating Community Generosity: Round-Up Totals & Pantry Support Across the Berkshires
Celebrate community generosity in Williamstown! See how Every Penny Counts and Families Feeding Families programs support the Williamstown Food Pantry with donations, meal assistance, and volunteer efforts. Learn how you can help feed neighbors in need across MA and VT.
Berkshire Community Action Council (BCAC)
Delivered the big check, ensuring warmth and care for our community.
Thanks to YOU, our Wild Oats Market co‑op shoppers, the Every Penny Counts program raised $1,655.75 in October to support Berkshire Community Action Council’s Elf/Children’s Warm Clothing Program.
That means it will help them work towards meeting the over 1,000 local kids needs in North County to be cozy this winter with brand‑new coats, boots, and accessories - all at no cost to families in need.
Color with Us! Join the Fun!
Calling all kids twelve and under! Visit the co-op service desk to join our exciting coloring contests. Ask our friendly cashiers for details. Create your artwork and drop it off at the co-op by the deadline for a chance to win a bag of Field Day Products Goodies from Wild Oats Market.
Congratulations - Coloring Contest Winner!
Congratulations to Annie, Our October Coloring Contest Winner
Annie’s imaginative ghost design brought spooky charm to the co-op, and earned her a $25 Field Day shopping spree! Joined by her mom, grandma, and sister, Annie filled her basket with jelly sandwich essentials and signed up for the Co+op Explorer program, enjoying a crisp apple and fun perks for kids. Her win follows sister Lucy’s September victory, proving creativity runs in the family. Want to join the fun? click here to learn more
Member-Owner Appreciation Days
Wild Oats Market in Williamstown, MA invites the entire Berkshire County community to celebrate Member-Owner Appreciation Days, December 18–20, 2025. Enjoy exclusive Member-Owner savings, special wine deals, and local vendor tastings while discovering why Wild Oats has been the Berkshires’ trusted source for organic, sustainable, non-GMO, and allergen-friendly groceries for over 41 years. Whether you live in Williamstown, North Adams, Pittsfield, or anywhere in Berkshire County, this is your chance to shop local, connect with neighbors, and join the cooperative movement that supports community impact, environmental stewardship, and local food traditions.
Meet Gatherer’s Gourmet Granola
Meet the Vendor, Taste a Sample. Come try Gatherer’s Gourmet Granola’s Family Recipe at Wild Oats Market Hand-stirred, artisan baked, & made with locally sourced ingredients just the way mom taught them.
Meet High Lawn Farm
Discover the Excellence of High Lawn Farm known for their commitment to quality and sustainability, High Lawn Farm offers an array of delicious dairy products. Learn more about their journey and the exceptional products they provide to our community.
Berkshire Food Project
Berkshire Food Project in November & December 2025 will be our service desk drop-box food pantry recipient. Next time you stop at the co-op, visit the drop box, donate a non-perishable items to help feed our neighbors in need.
Northern Berkshire Habitat for Humanity
Wild Oats Market Names Northern Berkshire Habitat for Humanity as an Every Penny Counts Recipient
Williamstown Community Chest
Wild Oats Market is thrilled to partner with the Williamstown Community Chest. This initiative aims to make a big impact by turning small contributions into significant support for local families and organizations in need. Learn more about how you can participate and contribute to a brighter future for Williamstown by visiting our news section below.
Meet Ahlbin’s Fire Cider
Come try locally made Fire Cider from Ahlbin’s (Greenfield, MA business), produces. This is a tried & true fire cider that is made with fresh, local products full of antioxidants! Find out about our local vendor partner, Ahlbin's Fire Cider.
Congratulations - Coloring Contest Winner!
Congratulations to Lucy - Our September Field Day Coloring Contest Winner!
Her joyful red tractor scene lit up the co-op, and so did her smile during her $25 Field Day shopping spree. From blueberry bars to mac & cheese, Lucy filled her cart with organic favorites and joined the Co+op Explorer Kids program, earning her first punch and a crisp apple to celebrate. Thanks for bringing your sunshine to Wild Oats, Lucy!
Best of The Berkshires Winner!
Thank you for choosing us as one of the Best of the Berkshire’s Winners!
The Brien Center, Sept 2025 Every Penny Counts Recipient
Every Penny Counts: Wild Oats Delivers $1,678.73 to The Brien Center
Thanks to your generosity at the register throughout September, Wild Oats Market proudly delivered a donation of $1,678.73 this week to The Brien Center through our Every Penny Counts program. Your small change added up to meaningful support for mental health services in our community.
Become a Super Co+op Explorer Kid!
Discover the Super Official Card-Carrying Co+op Explorer Kids program at Wild Oats Market! Kids 12 and under get a free piece of fruit every visit, earn a special activity book after 14 visits, and receive quarterly emails packed with fun. Sign up free at the register and start your co+op adventure today!
Congratulations - Coloring Contest Winner!
Congratulations to Patrick, our August 2025 Kids Camp Coloring Contest champion.
Patrick stopped by the co-op with his mom, sister, and her friend to claim his prize package, and he left with a cart full of favorites. From salmon and mac & cheese to blueberry granola bars, root beer seltzers, fries, and pizza, Patrick curated a delicious haul of Field Day goodies, all organic, non-GMO, and budget-friendly.
When we asked what he loves about Wild Oats, he said:
“It’s close to my house, everyone’s nice, it has healthy food, and it’s really good!”
We couldn’t agree more, Patrick. Thanks for bringing your creativity to camp and your joy to the co-op. Keep coloring the world with your imagination.
Meet the Scarecrow Family - A Wild Smoke Fall Celebration of Creativity, Community, and Love
Meet the Scarecrow Family - A Wild Smoke Fall Celebration of Creativity, Community, and Love
Fall Community Spirit is Alive Making Scarecrow Stories Come To Life! Step into a season of imagination with handcrafted scarecrows made by local youth at the Williamstown Youth Center using upcycled materials and boundless imagination. As part of Wild Smoke 2025 celebration, these whimsical characters are now on display at the co-op and photo spots around town. Take a day to explore, snap a photo, and share your adventure - showcasing the creativity of our local kids and the spirit of fall. Every scarecrow has a story, and every visitor becomes part of the tale.
Ice Cream Social: Sweet Scoops Fun-day Benefiting Williamstown Youth Center!
A Sweet Success Thanks to Our Community
We’re delighted to share the results of our recent Ice Cream Social in support of the Williamstown Youth Center. Thanks to the generosity of our community, we were able to deliver a check for over $600 to the Youth Center last week.
This event was more than just a fundraiser, it marked the beginning of a new collaboration. We’ve launched a scarecrow-making activity with the Youth Center, and these imaginative creations will be on display at the co-op during the upcoming Wild Smoke 2025 celebration.