Discover What’s New at the Co-op!
Welcome to your hub for all things happening at the co-op, from tasty tastings and local vendor pop-ups to kid-friendly coloring contests and seasonal celebrations. This is where community comes alive! Bookmark this page and be the first to know about fresh events, flavorful experiences, and moments that make the co-op more than a market! It’s your gathering place.
Holiday Preorders for Rosh Hashanah
Wild Oats Market is now taking holiday preorders for cut‑to‑order Pineland Farms USDA prime brisket and house‑made challah. Order in‑store or by email through Sept. 8. Brisket (2–13 lbs.) is available for pickup Sept. 8–11, and fresh challah is ready Sept. 11. All orders are confirmed, with custom cuts available.
Fogbuster Coffee Works
NAMAzing Coffee Hour returns to Eagle Street on Sept. 4 with free community coffee, Fogbuster’s air‑roasted organic blends, Wild Oats Bakery treats, and free Fogbuster mugs while supplies last. This Berkshire‑based roaster’s hot brews, cold brews, decaf, and seasonal favorites are featured daily in the Wild Oats café and on our shelves - inviting guests to stop by, sip, and discover a new favorite cup.
College Fridays! August 2026-June 2027
College Fridays return to Wild Oats Market with 10% off produce, bulk, and refrigerated grab‑and‑go deli & bakery items for college students every Friday from August 2026 through June 2027. Students can shop fresh, local, and affordable favorites simply by showing a valid student ID at checkout. This weekly savings program supports student wellness while highlighting the co‑op’s commitment to local products, organic options, and community‑centered shopping in Northern Berkshire County. Learn more about College Fridays and explore additional ways to save on our Ways‑to‑Save page.
BFAIR - Business Family & Individual Resources
The Every Penny Counts (EPC) round‑up program at the co-op supports local non‑profits and strengthens our Berkshire community, one penny at checkout. We’re proud to announce our next EPC recipient.
Williamstown Community Chest
Thank you, Berkshire County - your generosity made a real difference
The July Every Penny Counts donation was delivered on Thursday, August 20th to Anna and Matt by Netse, and we’re proud to share that your support helped the Williamstown Community Chest reach its annual goal. Because of this milestone, the 19 partner organizations they work with will receive the funds they rely on each year to serve our neighbors in need. Thank you for rounding up, showing up, and strengthening the community we all call home by supporting the Every Penny Counts program at Wild Oats Market.
Williamstown Farmers Market
Wild Oats Market presented a check for $2,328.26 to the Williamstown Farmers Market, raised through shopper round‑ups in our June 2026 Every Penny Counts program. The delivery with our General Manager, Netse, and their board members Marian Madden and Miriam Phisterer underscored how small acts of generosity strengthen local farms and expand food access through their Produce Buy‑Back program. Thank you to everyone who rounded up - your support keeps our local food system strong and community rooted.
Shire City Phoenix
Join us at Wild Oats Market for a Shire City Phoenix, Local Fire Cider Tasting, Sat, Sept 5 • 11 AM – 1 PM - Swing by for a special tasting featuring Shire City Phoenix fire cider. Come meet the team, taste it, and learn what makes them special.
Maplebrook Farm Tasting
Maplebrook Farm Tasting
Swing by Wild Oats Market on Friday, August 21, 11–3 PM for a special tasting featuring Maplebrook Farm cheeses from VT. Sample award-winning cheeses, chat with their demo product expert, Kiley, to learn what makes them special.
Community Clambake 2026
The Community Clambake 2026 returns to Wild Oats Market in Williamstown, MA on August 15! The Clambake brings mouthwatering clam bags, crisp seasonal salads, and a whole lot of community spirit. This end of summer celebration is must attend in Northern Berkshires, offering friendly service, create your own meal choices, and a fun, welcoming atmosphere for families, friends, and food lovers. Join us from 4–6 PM for great food, great company, and a classic summer tradition that highlights everything we love about our community. Plus, live music, Unken Brew will be joining us.
Cookout Giveaway
Our Wild Oats Market and Ioka Valley Farm Cookout Giveaway is happening all August 2026, giving shoppers and farm visitors a chance to win a delicious, locally beef sourced cookout prize pack featuring Katalyst Kombucha, Wrap City Chips, Little Leaf Farms salad kits, Ioka Valley Farm burgers, Bakerly brioche buns, Wild Oats cookies, and eco‑friendly utensils. Enter in‑store, at the farm, or during Ioka Valley Farm’s 90th Anniversary Event for your chance to win. Entries close August 31, and one lucky winner will be drawn the week of September 1.
Elizabeth Freeman Center
The Every Penny Counts (EPC) round‑up program at the co-op supports local non‑profits and strengthens our Berkshire community, one penny at checkout. We’re proud to announce our next EPC recipient - the Elizabeth Freeman Center. View the link to learn more and see how your round‑up donation makes an impact.
Ice Cream Social Fundraiser
Join Wild Oats Market for our Ice Cream Social Fundraiser on Ice Cream Social rain date, July 25, 2026 in Williamstown, MA. Enjoy build‑your‑own sundaes, local ice cream (High Lawn Farm, SoCo Creamery and Barts Ice Cream), kids’ activities, and family fun while supporting the Berkshire County Kids’ Place, a nonprofit helping children and families heal from trauma. A sweet summer event for anyone searching for local Berkshire activities, family events, or community fundraisers.
Western Mass Labor Action Food Drive
Join Wild Oats Market on Friday, July 31, 2026, for the Western Mass Labor Action Food Drive in Williamstown, MA. Donate non-perishable items from 2–6 PM and support local low-income working families. Every contribution makes a difference.
Al Nelson Friendship Center Food Pantry
At Wild Oats Market, we take great pride in nurturing and strengthening our community. Partnering with the Friendship Center allows us to deepen that commitment in meaningful, lasting ways. Thank you for your generosity, your compassion, and your continued partnership. Together, we’re making a real difference.
Goodwill’s Food Truck Deliveries
April 2026 Every Penny Counts
Thank you for rounding up your purchases at the Wild Oats Co-op throughout April. Because of your generosity, we’re proud to deliver $2,511.70 to Goodwill Industries of the Berkshires and Southern Vermont in support of their Fighting Hunger in the Berkshires initiative.
Your donations help fuel Goodwill’s food truck, which delivers up to 9,000 lbs. of food every week to six North County food pantries and meal sites. This work ensures that families, seniors, and children across the Northern Berkshires have access to the nutritious food they need to thrive.
Berkshire Immigrant Center (BIC)
Meet and Learn about Berkshire Immigrant Center. Discover how BIC supports immigrants with affordable legal services, local resources, and education to help them navigate the U.S. immigration system.
Berkshire Agricultural Ventures
Strengthening Local Farms Through Community Support
Wild Oats Market is proud to partner with Berkshire Agricultural Ventures (BAV) - a nonprofit dedicated to supporting local farmers, expanding food access, and building a resilient regional food system.
Thanks to our shoppers, Every Penny Counts truly lived up to its name. Together, we raised $2,277.49 for BAV to strengthen local farms and increase access to fresh, local food across the Berkshires in March 2026.
BAV also recently received two federal USDA grants to help connect Berkshire-area farmers with institutions including local schools, colleges, hospitals, and correctional facilities. These investments are major steps toward a stronger, more sustainable regional food system.
Meet Argyle Cheese Farmer
Meet Argyle Cheese Farmer and celebrate Dairy Month with a local A2 cheese tasting at Wild Oats Market on June 19 from 9 AM–1 PM. Sample handcrafted A2 cheeses - including Mercy, General Burgoyne, Grace, and Buffalo Wing Cheese Curds - while learning about perfect pairings like berries, honey, chocolate, and sparkling drinks. A representative from Argyle Cheese Farmer will be on site to share insights into their farm‑to‑table process, A2 milk benefits, and their long‑standing commitment to local dairy. Enjoy a delicious, community‑rooted experience and discover new favorites to bring home.
Hoosac Harvest
February 2026 Every Penny Counts Recipient
The co-op is excited to support Hoosac Harvest, an all‑volunteer program that helps Northern Berkshire residents access fresh, locally grown food through subsidized CSA shares. Your contribution ensures partner farms are paid in full and makes healthy, sustainable food affordable for families in our community.