Discover What’s New at the Co-op!
Welcome to your hub for all things happening at the co-op, from tasty tastings and local vendor pop-ups to kid-friendly coloring contests and seasonal celebrations. This is where community comes alive! Bookmark this page and be the first to know about fresh events, flavorful experiences, and moments that make the co-op more than a market! It’s your gathering place.
Elizabeth Freeman Center
Thank you, Berkshire County - your generosity makes a real difference every month. We were excited to have Netse deliver the August Every Penny Counts donation - a check for $2,541.23 - to Kim at the Elizabeth Freeman Center. And the night before, we were surprised by an early visit from . . . View the link to learn more.
Berkshire Community Action Council (BCAC)
Wild Oats Market partners with the Berkshire Community Action Council (BCAC) to support essential programs like the Elf/Children’s Warm Clothing Program, fuel assistance, and emergency services - helping Northern Berkshire households stay warm, supported, and connected.
Berkshire Food Project
Wild Oats Market invites our community to learn how local donations support the Berkshire Food Project’s no‑cost meal program - visit our Berkshire Food Project page to see how every contribution makes a difference.
Fogbuster Coffee Works
Wild Oats Market and Fogbuster Coffee Works were proud to sponsor the September 4 NAMAzing Coffee Hour organized by 1Berkshire. The event brought together community members for a morning of great coffee, conversation, and collaboration. Wild Oats Market provided the coffee & breakfast treats and Fogbuster generously donated the mugs that attendees took home, adding a memorable touch to the gathering. Guests also had the chance to enter our Woodstock chair and cooler giveaways. We’re grateful to 1Berkshire for the opportunity to support this event and strengthen connections across Northern Berkshire County.
Fuel Your Finish Line with OWL Energy Bars! 100 Calories. All the Good Stuff.
Join the Williamstown Community Chest's Fun Run & get a Free OWL Energy Bar Tasting
The Annual Run returns on September 26, 2026 at the Williamstown Youth Center, bringing together runners, walkers, families and supporters for a morning of wellness. This year, participants can recharge with a free tasting of OWL Energy Bars, crafted with locally clean, Non-GMO, allergy-friendly ingredients that support sustainable energy. Visit link to learn more.
Holiday Preorders for Rosh Hashanah
Wild Oats Market is now taking holiday preorders for cut‑to‑order Pineland Farms USDA prime brisket and house‑made challah. Order in‑store or by email through Sept. 8. Brisket (2–13 lbs.) is available for pickup Sept. 8–11, and fresh challah is ready Sept. 11. All orders are confirmed, with custom cuts available.
College Fridays! August 2026-June 2027
College Fridays return to Wild Oats Market with 10% off produce, bulk, and refrigerated grab‑and‑go deli & bakery items for college students every Friday from August 2026 through June 2027. Students can shop fresh, local, and affordable favorites simply by showing a valid student ID at checkout. This weekly savings program supports student wellness while highlighting the co‑op’s commitment to local products, organic options, and community‑centered shopping in Northern Berkshire County. Learn more about College Fridays and explore additional ways to save on our Ways‑to‑Save page.
BFAIR - Business Family & Individual Resources
The Every Penny Counts (EPC) round‑up program at the co-op supports local non‑profits and strengthens our Berkshire community, one penny at checkout. We’re proud to announce our next EPC recipient.
Williamstown Community Chest
Thank you, Berkshire County - your generosity made a real difference
The July Every Penny Counts donation was delivered on Thursday, August 20th to Anna and Matt by Netse, and we’re proud to share that your support helped the Williamstown Community Chest reach its annual goal. Because of this milestone, the 19 partner organizations they work with will receive the funds they rely on each year to serve our neighbors in need. Thank you for rounding up, showing up, and strengthening the community we all call home by supporting the Every Penny Counts program at Wild Oats Market.
Williamstown Farmers Market
Wild Oats Market presented a check for $2,328.26 to the Williamstown Farmers Market, raised through shopper round‑ups in our June 2026 Every Penny Counts program. The delivery with our General Manager, Netse, and their board members Marian Madden and Miriam Phisterer underscored how small acts of generosity strengthen local farms and expand food access through their Produce Buy‑Back program. Thank you to everyone who rounded up - your support keeps our local food system strong and community rooted.
Shire City Phoenix
Join us at Wild Oats Market for a Shire City Phoenix, Local Fire Cider Tasting, Sat, Sept 5 • 11 AM – 1 PM - Swing by for a special tasting featuring Shire City Phoenix fire cider. Come meet the team, taste it, and learn what makes them special.
Maplebrook Farm Tasting
Maplebrook Farm Tasting
Swing by Wild Oats Market on Friday, August 21, 11–3 PM for a special tasting featuring Maplebrook Farm cheeses from VT. Sample award-winning cheeses, chat with their demo product expert, Kiley, to learn what makes them special.
Community Clambake 2026
The Community Clambake 2026 returns to Wild Oats Market in Williamstown, MA on August 15! The Clambake brings mouthwatering clam bags, crisp seasonal salads, and a whole lot of community spirit. This end of summer celebration is must attend in Northern Berkshires, offering friendly service, create your own meal choices, and a fun, welcoming atmosphere for families, friends, and food lovers. Join us from 4–6 PM for great food, great company, and a classic summer tradition that highlights everything we love about our community. Plus, live music, Unken Brew will be joining us.
Ice Cream Social Fundraiser
Join Wild Oats Market for our Ice Cream Social Fundraiser on Ice Cream Social rain date, July 25, 2026 in Williamstown, MA. Enjoy build‑your‑own sundaes, local ice cream (High Lawn Farm, SoCo Creamery and Barts Ice Cream), kids’ activities, and family fun while supporting the Berkshire County Kids’ Place, a nonprofit helping children and families heal from trauma. A sweet summer event for anyone searching for local Berkshire activities, family events, or community fundraisers.
Western Mass Labor Action Food Drive
Join Wild Oats Market on Friday, July 31, 2026, for the Western Mass Labor Action Food Drive in Williamstown, MA. Donate non-perishable items from 2–6 PM and support local low-income working families. Every contribution makes a difference.
The Brien Center
Wild Oats Market partners with The Brien Center for Mental Health and Substance Abuse Services, Inc. to help deliver dignified, accessible mental health and addiction recovery services for our community.
Al Nelson Friendship Center Food Pantry
At Wild Oats Market, we take great pride in nurturing and strengthening our community. Partnering with the Friendship Center allows us to deepen that commitment in meaningful, lasting ways. Thank you for your generosity, your compassion, and your continued partnership. Together, we’re making a real difference.
Goodwill’s Food Truck Deliveries
April 2026 Every Penny Counts
Thank you for rounding up your purchases at the Wild Oats Co-op throughout April. Because of your generosity, we’re proud to deliver $2,511.70 to Goodwill Industries of the Berkshires and Southern Vermont in support of their Fighting Hunger in the Berkshires initiative.
Your donations help fuel Goodwill’s food truck, which delivers up to 9,000 lbs. of food every week to six North County food pantries and meal sites. This work ensures that families, seniors, and children across the Northern Berkshires have access to the nutritious food they need to thrive.
Berkshire Immigrant Center (BIC)
Meet and Learn about Berkshire Immigrant Center. Discover how BIC supports immigrants with affordable legal services, local resources, and education to help them navigate the U.S. immigration system.