Discover What’s New at the Co-op!
Welcome to your hub for all things happening at the co-op, from tasty tastings and local vendor pop-ups to kid-friendly coloring contests and seasonal celebrations. This is where community comes alive! Bookmark this page and be the first to know about fresh events, flavorful experiences, and moments that make the co-op more than a market! It’s your gathering place.
Goodwill’s Food Truck Deliveries
April 2026 Every Penny Counts
Thank you for rounding up your purchases at the Wild Oats Co-op throughout April. Because of your generosity, we’re proud to deliver $2,511.70 to Goodwill Industries of the Berkshires and Southern Vermont in support of their Fighting Hunger in the Berkshires initiative.
Your donations help fuel Goodwill’s food truck, which delivers up to 9,000 lbs. of food every week to six North County food pantries and meal sites. This work ensures that families, seniors, and children across the Northern Berkshires have access to the nutritious food they need to thrive.
Williamstown Farmer’s Market (WFM)
Every penny rounded up at Wild Oats Market this June directly supports the Williamstown Farmers Market’s food security programs - initiatives that strengthen our local food system while ensuring all neighbors have access to fresh, healthy food. Your donations fund the Produce‑Buy‑Back program, which purchases leftover produce and eggs from local farmers and delivers them straight to area food pantries, reducing waste and increasing access to nutritious food. Through the Community Essentials Initiative, shoppers using Senior Coupons, WIC Coupons, or SNAP can double their spend, stretching food dollars further and making fresh, local food more affordable. When you round up or choose a donation amount at checkout, you’re supporting farmers, feeding families, and investing in a stronger, more resilient Northern Berkshire community.
Coloring Contests | Kids Activities
Calling all kids twelve and under! Visit the co-op service desk to join our exciting coloring contests. Ask our friendly cashiers for details. Create your artwork and drop it off at the co-op by the deadline for a chance to win a bag of Field Day Products Goodies from Wild Oats Market.
Mira - Coloring Contest Winner!
Congratulations to Mira - April's Earth Day Coloring Contest Winner!
Mira stopped by the co-op last week with her family to pick up her $25 Field Day Organic prize bundle, turning the visit into a fun family moment. A creative powerhouse, she even helped name Shimmers, the Vermont Dance Alliance performance she’ll join on September 26 in Montpelier. Her prize haul featured her favorite Field Day Organic snacks and visit link to learn more.
Berkshire Immigrant Center (BIC)
Meet and Learn about Berkshire Immigrant Center. Discover how BIC supports immigrants with affordable legal services, local resources, and education to help them navigate the U.S. immigration system.
Al Nelson Friendship Center Food Pantry
Every Penny Counts: AL Nelson Friendship Center Food Pantry Named May 2026 Recipient
Wild Oats Market is honored to name the AL Nelson Friendship Center Food Pantry as our Every Penny Counts recipient for May 2026. Serving hundreds of Northern Berkshire neighbors each week, the Friendship Center provides essential groceries, fresh produce, and compassionate support to families facing food insecurity. When shoppers round up at checkout this May, every donation directly strengthens their mission.
Berkshire Agricultural Ventures
Strengthening Local Farms Through Community Support
Wild Oats Market is proud to partner with Berkshire Agricultural Ventures (BAV) - a nonprofit dedicated to supporting local farmers, expanding food access, and building a resilient regional food system.
Thanks to our shoppers, Every Penny Counts truly lived up to its name. Together, we raised $2,277.49 for BAV to strengthen local farms and increase access to fresh, local food across the Berkshires in March 2026.
BAV also recently received two federal USDA grants to help connect Berkshire-area farmers with institutions including local schools, colleges, hospitals, and correctional facilities. These investments are major steps toward a stronger, more sustainable regional food system.
Meet Argyle Cheese Farmer
Meet Argyle Cheese Farmer and celebrate Dairy Month with a local A2 cheese tasting at Wild Oats Market on June 19 from 9 AM–1 PM. Sample handcrafted A2 cheeses - including Mercy, General Burgoyne, Grace, and Buffalo Wing Cheese Curds - while learning about perfect pairings like berries, honey, chocolate, and sparkling drinks. A representative from Argyle Cheese Farmer will be on site to share insights into their farm‑to‑table process, A2 milk benefits, and their long‑standing commitment to local dairy. Enjoy a delicious, community‑rooted experience and discover new favorites to bring home.
Benny - Coloring Contest Winner!
Congratulations, Benny, our March Compost Critters Coloring Contest winner, stopped by the co-op for his Field Day Organic shopping spree - and his visit was full of creativity, great picks, and big smiles. We captured the whole journey, from his Co+op Explorer banana to his personalized bag of goodies. Read the full story and see all the photos on our news page.
Fogbuster Coffee Works
Fogbuster Coffee Works Tasting - April 24, 11 AM–1 PM
Join us at Wild Oats Market on April 24 for a special in‑store tasting with Fogbuster Coffee Works, the Berkshire‑based roaster known for its air‑roasted, organic, Fairtrade, and kosher‑certified coffees. Stop by between 11 AM and 1 PM to sample their bold, clean‑finish blends featured daily in our café and learn more about their sustainable roasting process. It’s a great chance to meet the team behind this local favorite, discover your new go‑to brew, and enjoy a fresh cup crafted right here in the Berkshires.
Hoosac Harvest
February 2026 Every Penny Counts Recipient
The co-op is excited to support Hoosac Harvest, an all‑volunteer program that helps Northern Berkshire residents access fresh, locally grown food through subsidized CSA shares. Your contribution ensures partner farms are paid in full and makes healthy, sustainable food affordable for families in our community.
Celebrate Women’s History Month
Women‑Owned Brands in Williamstown, MA | Wild Oats Market Women’s History Month - Discover the women‑owned and women‑led businesses to celebrate Women’s History Month. Our curated selection highlights local makers, sustainable farms, artisanal food producers, and innovative wellness brands founded by women who are shaping the future of natural and organic products. Learn more about these inspiring entrepreneurs and support women‑owned businesses in the Berkshires.
Easter Week Eggstravaganza: Color, Create, and Hunt for Savings
Easter Eggstravaganza at the Co-op – Natural Egg Dye Tips, Kids’ Activities & Coupon Egg Hunt Celebrate Easter Week with natural egg‑dyeing ideas, recipe cards, kids activities, and our Easter morning coupon egg hunt. Fresh eggs, festive displays, and holiday fun at Wild Oats Market.
Food Drive
Join Wild Oats Market on Friday, Mar 27, 2026, for the Western Mass Labor Action Food Drive in Williamstown, MA. Donate non-perishable items from 2–6 PM and support local low-income working families. Every contribution makes a difference.
Luca - Coloring Contest Winner!
Luca, our February Love Your Local Farmers Coloring Contest winner, is a proud Co+op Explorer who loves to color and shop at the co‑op. He picked up his favorite apples and pretzels along with a bag of organic Field Day goodies as part of his prize. We’re excited to celebrate his creativity and his family’s connection to local farming. Learn more.
Margot - Coloring Contest Winner!
Meet Margot, Wild Oats Market’s January Co+op Kids Coloring Contest winner. Discover her creative 3D artwork and her thoughtful selection of vegan‑friendly Field Day favorites.
Berkshire Food Project
Wild Oats Market is proud to support the Berkshire Food Project through our shopper donations, helping provide no‑cost, homemade meals and essential community resources to neighbors facing hunger and food insecurity. This partnership strengthens local access to nutritious food, promotes dignity and connection, and ensures everyone has a welcoming place to gather. Learn more about how your generosity nourishes the Berkshires.
Williamstown Food Pantry
Williamstown Food Pantry - December 2025 Donation Delivered. Last week, the co-op met with longtime Williamstown Food Pantry volunteers to deliver a check for $1,822.52, the full amount raised through our December Every Penny Counts Program. We’re grateful to our shoppers for rounding up and to the pantry’s dedicated volunteers for their ongoing service to local families. With potential SNAP changes ahead, community support remains essential. View link below to learn more.
Charlotte - Coloring Contest Winner!
Congratulations to Charlotte, our December Co+op Explorer Coloring Contest winner! A budding artist who even creates her own comics, Charlotte was excited to find the coloring sheets at checkout and took home the new Wishes design to keep creating.