Discover What’s New at the Co-op!
Welcome to your hub for all things happening at the co-op, from tasty tastings and local vendor pop-ups to kid-friendly coloring contests and seasonal celebrations. This is where community comes alive! Bookmark this page and be the first to know about fresh events, flavorful experiences, and moments that make the co-op more than a market! It’s your gathering place.
March Employee of the Month
We’re excited to recognize Toby, as our March Employee of the Month!
We’re truly impressed by Toby’s growth since joining the co-op. He has been a strong team player in the bakery, contributing to the renewed energy and momentum in the department. Toby approaches his work with determination, curiosity, and care, consistently. . .
Weekly News: May 6th, 2026, 5PM Ed.
Spring is in full swing at Wild Oats Market, and this week’s Co‑op Scoop is packed with fresh food, weekly deals, and updates from around the store. From scratch-made bakery treats and hot bar favorites to grab‑and‑go meals and Mother’s Day picks, there’s something for every shopper. We’re also upgrading our point‑of‑sale system to improve checkout speed and functionality - thank you for your patience as we make these improvements. Read on for ways to save, an in‑store giveaway, recipes, kids’ activities, events, and community news. Come shop local, eat well, and enjoy everything the co‑op has to offer.
Berkshire Immigrant Center (BIC)
Meet and Learn about Berkshire Immigrant Center. Discover how BIC supports immigrants with affordable legal services, local resources, and education to help them navigate the U.S. immigration system.
Weekly News: April 29th, 2026, 5PM Ed.
Co-op Scoop: Fresh meals, spring plantings, weekly deals, and May events have arrived
Wild Oats Market is rolling into May with fresh meals, spring garden essentials, weekly deals, and exciting community events. With new cases installed and departments fine‑tuning operations - especially in the deli and bakery - you’ll notice improved consistency, availability, and overall quality. Stop in for Hot Bar breakfast and lunch daily, grab rotisserie chickens in the afternoon, and explore compost, mulch, and starter plants in Produce. Read the full update on our News Page for kids’ activities, recipes, ways to save, and more.
Côté Mas
Sip, savor, and explore the flavors of the Languedoc region. Join us at the co-op, Wild Oats Market, on Saturday, June 20th from 2–5 PM for a special Côté Mas Wine Tasting.
Côté Mas wines celebrate the diversity of the Languedoc terroir, blending tradition with a fresh, modern approach to winemaking. It’s the perfect chance to discover new favorites and learn more about the winery’s philosophy of “Rural Luxury.”
Weekly News: April 22nd, 2026, 5PM Ed.
Co-op Scoop: Hot Bar Comforts, Fresh Pastries and Ways to Save.
Join us at the co-op for fresh, made-from-scratch offerings from our Hot Bar throughout the week! Featuring Mediterranean Mondays, Taco Tuesdays, Southern Wednesdays, Pasta-ble Thursdays, Indian Fridays, Pizza Saturdays, and Brunch Sundays. Pair your meal with items from our salad bar, grab-and-go case, or something fresh from the bakery, where mornings begin with muffins, croissants, focaccia, scones, and more.
It’s all part of the everyday rhythm at Wild Oats. Good food, thoughtfully prepared, in a place that feels welcoming and familiar. Enjoy. Charge up, eat well, shop local
Al Nelson Friendship Center Food Pantry
Every Penny Counts: AL Nelson Friendship Center Food Pantry Named May 2026 Recipient
Wild Oats Market is honored to name the AL Nelson Friendship Center Food Pantry as our Every Penny Counts recipient for May 2026. Serving hundreds of Northern Berkshire neighbors each week, the Friendship Center provides essential groceries, fresh produce, and compassionate support to families facing food insecurity. When shoppers round up at checkout this May, every donation directly strengthens their mission.
Macca Gene Organic Creamery
Discover Macca Gene Organic Creamery - formerly known as Sidehill - at our organic yogurt and sour cream tasting on Thursday, June 19 from 11 AM–3 PM. Meet Kiley from Northeast Organic Family Farms and sample rich, small‑batch, pasture‑based dairy from one of the region’s most beloved local producers. Learn about Macca Gene Organic Creamery’s transition from Sidehill, their commitment to organic farming, and why their yogurt and sour cream remain a co‑op shopper favorite. Stop by to taste, learn, and support local Northeast farms dedicated to quality and sustainability.
Berkshire Agricultural Ventures
Strengthening Local Farms Through Community Support
Wild Oats Market is proud to partner with Berkshire Agricultural Ventures (BAV) - a nonprofit dedicated to supporting local farmers, expanding food access, and building a resilient regional food system.
Thanks to our shoppers, Every Penny Counts truly lived up to its name. Together, we raised $2,277.49 for BAV to strengthen local farms and increase access to fresh, local food across the Berkshires in March 2026.
BAV also recently received two federal USDA grants to help connect Berkshire-area farmers with institutions including local schools, colleges, hospitals, and correctional facilities. These investments are major steps toward a stronger, more sustainable regional food system.
Meet Argyle Cheese Farmer
Meet Argyle Cheese Farmer and celebrate Dairy Month with a local A2 cheese tasting at Wild Oats Market on June 19 from 9 AM–1 PM. Sample handcrafted A2 cheeses - including Mercy, General Burgoyne, Grace, and Buffalo Wing Cheese Curds - while learning about perfect pairings like berries, honey, chocolate, and sparkling drinks. A representative from Argyle Cheese Farmer will be on site to share insights into their farm‑to‑table process, A2 milk benefits, and their long‑standing commitment to local dairy. Enjoy a delicious, community‑rooted experience and discover new favorites to bring home.
Weekly News: April 15th, 2026, 5PM Ed.
Co-op Scoop: Earth Week and Spring Updates
Celebrate Earth Week with Wild Oats Market’s latest updates, including newly installed refrigeration cases, fresh spring savings, and community sustainability events. Discover plant‑based bulk options, Second Chance Composting, and Williamstown’s Spring Litter Cleanup Day. Charge up, eat well, and shop local at your community co‑op. Enjoy reading it today!
Benny - Coloring Contest Winner!
Congratulations, Benny, our March Compost Critters Coloring Contest winner, stopped by the co-op for his Field Day Organic shopping spree - and his visit was full of creativity, great picks, and big smiles. We captured the whole journey, from his Co+op Explorer banana to his personalized bag of goodies. Read the full story and see all the photos on our news page.
Meet Elkano Imports
Elkano Imports brings the rich culinary tradition of Spanish extra virgin olive oil (EVOO) directly from Córdoba, Spain, to Wild Oats Market. Produced by a cooperative of nearly 1,000 small family farmers, this vibrant, aromatic olive oil is pressed at peak freshness for exceptional flavor and versatility - perfect for salads, sautéing, finishing dishes, or baking. Both 250ml and 500ml bottles are now available at Wild Oats Market in Williamstown, MA, with an in‑store tasting event featuring the Elkano team.
Coloring Contests | Kids Activities
Calling all kids twelve and under! Visit the co-op service desk to join our exciting coloring contests. Ask our friendly cashiers for details. Create your artwork and drop it off at the co-op by the deadline for a chance to win a bag of Field Day Products Goodies from Wild Oats Market.
Meet E and M Knife Sharpening
Get Your Knives and Tools Sharpened: E & M Knife Sharpening Returns to Wild Oats Market! E & M Knife Sharpening will be at Wild Oats Market on Friday, June 19 from 3–6 PM (weather permitting) offering on‑site sharpening for knives, scissors, garden tools, hobby tools, and more. Learn about kitchen safety, watch live sharpening, and leave with tools that are safer, sharper, and easier to use. Best practice: sharpen every 6–9 months.
Harvesting Flavor: Plant‑Based Cooking, Nutrition Talks & Demo • March–May 2026
Join Harvesting Flavor and Jill Ahlstrand for beginner‑friendly plant‑based nutrition talks, practical cooking tips, and a live cooking demonstration at Wild Oats Market. Learn simple ways to eat more plants, boost energy, and cook meals that fit real life.
Weekly News: April 8th, 2026, 5PM Ed.
Co-op Scoop: Refrigeration Upgrades, New Deals, and More. Charge up, eat well, shop local - all at one stop at your community co-op!
Spring may be taking its time, but we’re moving full speed ahead with the next phase of our Great Case Replacement Project. New refrigeration units for meat, seafood, cheese, beer, wine, and grab‑and‑go are now being installed. These upgrades will improve energy efficiency, product quality, and your overall shopping experience. We appreciate your patience as we work through this important store improvement.
Use the link below to read an update from our GM, Netse, including what’s happening now, what to expect next, and access the link to the full edition of this week’s newsletter.
Fogbuster Coffee Works
Fogbuster Coffee Works Tasting - April 24, 11 AM–1 PM
Join us at Wild Oats Market on April 24 for a special in‑store tasting with Fogbuster Coffee Works, the Berkshire‑based roaster known for its air‑roasted, organic, Fairtrade, and kosher‑certified coffees. Stop by between 11 AM and 1 PM to sample their bold, clean‑finish blends featured daily in our café and learn more about their sustainable roasting process. It’s a great chance to meet the team behind this local favorite, discover your new go‑to brew, and enjoy a fresh cup crafted right here in the Berkshires.
Weekly News: April 1st, 2026, 5PM Ed.
Co-op Scoop: Easter Week: Good Food, Good Deals, Good Community - Charge up, eat well, shop local - all at one stop - your local co-op!
Easter week is here, and there's a little extra energy in the air. Whether you’re planning a meal, spending time with family, or just stopping by for the essentials, we're glad to be part of your week. Enjoy! Dive in to read this week's newsletter. Enjoy
