Discover What’s New at the Co-op!
Welcome to your hub for all things happening at the co-op, from tasty tastings and local vendor pop-ups to kid-friendly coloring contests and seasonal celebrations. This is where community comes alive! Bookmark this page and be the first to know about fresh events, flavorful experiences, and moments that make the co-op more than a market! It’s your gathering place.
Weekly Co-op Scoop: July 22, 5pm Ed
Weekly Co‑op Scoop: Ice Cream Fun, Events, New Flavors and Deals - fundraiser for kids, eyeglass drop and more
We're ready to scoop again! Our Ice Cream Social has been moved to Saturday, July 25, from 1 - 3 PM, and we're looking forward to make-your-own sundaes, hopscotch, coloring and sweet afternoon in support of the Berkshire County Kids' Place. We’re also sharing a new coloring contest dreamed up by Penny, one of our previous contest winners, along with a few Plastic Free July tips - because reducing waste is an ongoing effort. Read it today!
Elizabeth Freeman Center
The Every Penny Counts (EPC) round‑up program at the co-op supports local non‑profits and strengthens our Berkshire community, one penny at checkout. We’re proud to announce our next EPC recipient - the Elizabeth Freeman Center. View the link to learn more and see how your round‑up donation makes an impact.
Ice Cream Social Fundraiser
Join Wild Oats Market for our Ice Cream Social Fundraiser on Ice Cream Social rain date, July 25, 2026 in Williamstown, MA. Enjoy build‑your‑own sundaes, local ice cream (High Lawn Farm, SoCo Creamery and Barts Ice Cream), kids’ activities, and family fun while supporting the Berkshire County Kids’ Place, a nonprofit helping children and families heal from trauma. A sweet summer event for anyone searching for local Berkshire activities, family events, or community fundraisers.
Weekly Co-op Scoop: July 15, 5pm Ed
Weekly Co-op Scoop: July 15th, 5pm Ed -Saturday Ice Cream Fun, Local Deals and Big Flavors - Fundraiser for kids, eyeglass drop and more
It’s been a hazy stretch here in Williamstown, with smoky skies giving the summer landscape a different look this week. Even so, the season keeps moving, and there are still plenty of good reasons to gather, connect, and enjoy what’s close to home. We’re looking forward to our Ice Cream Social Fundraiser on July 18 and to sharing a special kids’ coloring contest inspired by Penny, one of our previous contest winners. Enjoy the updates.
Williamstown Community Chest
Wild Oats Market is thrilled to partner with the Williamstown Community Chest. This initiative aims to make a big impact by turning small contributions into significant support for local families and organizations in need. Learn more about how you can participate and contribute to a brighter future for Williamstown by visiting our news section below.
Western Mass Labor Action Food Drive
Join Wild Oats Market on Friday, July 31, 2026, for the Western Mass Labor Action Food Drive in Williamstown, MA. Donate non-perishable items from 2–6 PM and support local low-income working families. Every contribution makes a difference.
Weekly News: July 8th, 5pm Edition
Co‑op Scoop: Sustainability, Summer Flavors, News & More
Summer is rolling along, and last week Wild Oats had the joy of joining the Williamstown Fourth of July Parade. Several board members walked with carts full of groceries, our co-op banner, and plenty of good energy as the crowd cheered them on. It was a wonderful reminder of how much fun it is to show up together in community. Next up, we’re looking forward to our Ice Cream Social Fundraiser and hope to see you there. Enjoy the updates!
Weekly News: July 1st, Edition
Co‑op Scoop: July 4th Starts Here - Fresh local flavors & sustainable choices - Celebrate with local food and community connection
As the Fourth of July approaches, we’re wishing you a safe and meaningful holiday filled with good food, good company, and time to enjoy the community around us. Whether your plans include a cookout, a quiet day, or a walk through town for the parade, we’re glad to be part of the week with you. Looking ahead, we’re also excited for our Ice Cream Social Fundraiser on July 18 - a sweet way to gather and support a local cause.
Weekly News: June 24th, 5PM Ed.
The June 24 Co‑op Scoop highlights fresh summer picks, new weekly deals, and upcoming community events at Wild Oats Market, including an open invitation to join the Williamstown Fourth of July Parade and a message from our GM on the work of the Sustainability Committee. Stay updated on store hours, in‑store offerings, and ways to get involved as a member‑owner while supporting local food, shared ownership, and community‑driven initiatives at Wild Oats.
Al Nelson Friendship Center Food Pantry
At Wild Oats Market, we take great pride in nurturing and strengthening our community. Partnering with the Friendship Center allows us to deepen that commitment in meaningful, lasting ways. Thank you for your generosity, your compassion, and your continued partnership. Together, we’re making a real difference.
Weekly News: June 17th, 5PM Ed.
Wild Oats Honoring Community & Celebrating June - As we move toward Member‑Owner Appreciation Days, this week’s newsletter highlights the community that makes Wild Oats thrive. Inside you’ll find a respectful Juneteenth reflection, Father’s Day suggestions, updates from around the co‑op, and the latest deals. It’s a meaningful, seasonal snapshot of life at your community‑owned grocery.
Coloring Contests | Kids Activities
Calling all kids twelve and under! Visit the co-op service desk to join our exciting coloring contests. Ask our friendly cashiers for details. Create your artwork and drop it off at the co-op by the deadline for a chance to win a bag of Field Day Products Goodies from Wild Oats Market.
Penny - Coloring Contest Winner!
Big cheers for Penny, our May Garden Helpers coloring contest winner!
Penny was lit up during her joyful visit to the co-op when she redeemed her Field Day Organic prize, picked out pineapple as her top treat, and even shared fun ideas for future contest themes. She also joined the Kids Co+op Explorer program and grabbed her first free banana, making her win a celebration of creativity, healthy choices, and community spirit. Learn about her story in the link.
Woodstock Foods Fire Pit Giveaway
Meet Maria, our Woodstock Foods Fire Pit Giveaway Winner!
She stopped by with her friend Iris to grab a bite and pick up the fire pit she’s been dreaming about since seeing it used on the ice at local hockey events.
We captured her on this bright, sunny day out on our Garden Patio, near our new GM Garden Messenger. Maria couldn’t be more excited - she’s already planning a s’mores night with her nieces and nephews.
We’re thrilled for her and can’t wait for all the cozy moments this fire pit will bring.
Williamstown Jazz Festival
Williamstown Jazz Festival Brings Three Days of World Class Music to the Berkshires
Williamstown Jazz Festival is coming to the Berkshires Sept 11–13, 2026, and bringing three days of world class performances to Williamstown, MA. Curated by NEA Jazz Master Todd Barkan, the festival features acclaimed artists with full weekend, single day, and VIP passes available. Learn more at jazzintheberkshires.org.
Weekly News: June 10th, 5PM Ed.
Weekly News: June 10th, 5PM Ed. Co-op Scoop: Fresh Food, New Deals, Community & Appreciation
June is starting to feel like June - brighter days, greener views, and more reasons to linger a little longer. Around the co‑op, we’re heading into the month with fresh meals, upcoming Member-Owner Appreciation Days, community updates, and a few ways to save. Thanks for making us part of your routine; we’re always glad to see you. Read this week’s Co‑op Scoop for the events, new deal highlights and more!
Weekly News: June 3rd, 5PM Ed.
Weekly News: June 3rd, 5PM Ed. Co-op Scoop: Thank you - we appreciate you.
Thank you for being part of the Wild Oats community. June brings Member-Owner Appreciation Days, opportunities to meet local vendors, and some fresh updates around the store - including our new GM (Garden Messenger) on the patio! We’re glad to have you with us, and we hope you enjoy what’s happening at the co-op this week. Enjoy!
April Employee of the Month
We’re excited to recognize Mollie, as our April Employee of the Month! Mollie brings initiative, positivity, and a strong partnership mindset as the bakery continues to grow. Her passion for baking and attention to presentation help elevate the …
Weekly News: May 27th, 5PM Ed.
Co‑op Scoop: May’s Last Call Contests, June’s Big Perks
Late May is giving us plenty to enjoy; sunshine, longer days, and a little preview of summer. As we head into June, we’re sharing fresh grab-and-go options, upcoming Member-Owner Appreciation Days, savings, and a few final giveaway reminders. Enjoy!