Families Feeding Families for the Holiday
Families Feeding Families
This season, the co-op is proud to continue the tradition of helping to feed those in need. From Nov 28 to Dec 19, you can donate half the price of a meal at checkout to help us deliver holiday dinners (turkey or ham, sides and dessert) to local families through our partnership with the Williamstown Food Pantry and Police Department.
Whether you're shopping for your own celebration or giving back to others, your support helps spread warmth and gratitude across our community.
Explore co-op inspired recipes, hosting tips, and ways to celebrate with compassion and sustainability.
Williamstown Food Pantry
Celebrating Community Generosity: Round-Up Totals & Pantry Support Across the Berkshires
Celebrate community generosity in Williamstown! See how Every Penny Counts and Families Feeding Families programs support the Williamstown Food Pantry with donations, meal assistance, and volunteer efforts. Learn how you can help feed neighbors in need across MA and VT.
Berkshire Community Action Council (BCAC)
Delivered the big check, ensuring warmth and care for our community.
Thanks to YOU, our Wild Oats Market co‑op shoppers, the Every Penny Counts program raised $1,655.75 in October to support Berkshire Community Action Council’s Elf/Children’s Warm Clothing Program.
That means it will help them work towards meeting the over 1,000 local kids needs in North County to be cozy this winter with brand‑new coats, boots, and accessories - all at no cost to families in need.
Families Feeding Families for Thanksgiving
Families Feeding Families for Thanksgiving
216 neighbors. 55 turkey dinners. 1 incredible community.
From stuffing and squash to gravy and good cheer, our Wild Oats crew, alongside the Williamstown Food Pantry and Police Department, made sure holiday meals reached those who needed them most.
Grateful for every hand that pitched in, every smile shared, and every tray delivered. This is what community looks like.
#WildOatsCommunity #NeighborsHelpingNeighbors #GratitudeInAction
Berkshire Food Project
Berkshire Food Project in November & December 2025 will be our service desk drop-box food pantry recipient. Next time you stop at the co-op, visit the drop box, donate a non-perishable items to help feed our neighbors in need.
Northern Berkshire Habitat for Humanity
Wild Oats Market Names Northern Berkshire Habitat for Humanity as an Every Penny Counts Recipient
Williamstown Community Chest
Wild Oats Market is thrilled to partner with the Williamstown Community Chest. This initiative aims to make a big impact by turning small contributions into significant support for local families and organizations in need. Learn more about how you can participate and contribute to a brighter future for Williamstown by visiting our news section below.
The Brien Center, Sept 2025 Every Penny Counts Recipient
Every Penny Counts: Wild Oats Delivers $1,678.73 to The Brien Center
Thanks to your generosity at the register throughout September, Wild Oats Market proudly delivered a donation of $1,678.73 this week to The Brien Center through our Every Penny Counts program. Your small change added up to meaningful support for mental health services in our community.
Al Nelson Friendship Center Food Pantry
Support Local Families with Your Spare Change—Introducing the August Every Penny Counts Recipient
Join us in uplifting our community by supporting the AL Nelson Friendship Center Food Pantry, in August’s Every Penny Counts recipient at the co-op. . .
Williamstown Farmer’s Market (WFM)
Neighbors Helping Neighbors: Wild Oats & Williamstown Farmers Market Unite. Wild Oats Market proudly partners with the Williamstown Farmers Market through “Every Penny Counts,” a program that supports local food security. When you round up at checkout in July 2025, your change helps fund efforts to ensure everyone in Williamstown has access to fresh, healthy food. Join us in making a difference—one penny at a time.
Fuel Your Finish Line with OWL Energy Bars! 100 Calories. All the Good Stuff.
Join the Williamstown Community Chest's Fun Run on September 13, 2025 at the Williamstown Youth Center—and fuel your stride with a free tasting of clean, locally made OWL Energy Bars. With all three gluten-free flavors—Maple Pecan (vegan), Original, and Cherry Almond—participants can recharge with wholesome ingredients that are Non-GMO and allergy-friendly. Whether you run, walk, or cheer, don't miss the chance to taste and take advantage of an exclusive in-store OWL Bar deal the week of the event.
Remedy Hall
See Your Impact: How April Donations to Remedy Hall Are Changing Lives in Williamstown!
We’re thrilled to share a heartfelt video that brings your generosity to life. In April 2025, Wild Oats Market customers donated to Remedy Hall, a community-supported mutual aid center—and now you can see how those contributions are making a real difference.
Northern Berkshire United Way
Netse, our GM, met Patti Messina from Northern Berkshire United Way to deliver a check for $1,690.05—donations from our June 2025 Every Penny Counts program.
These funds will support local families in education, health, financial stability, and community well-being across Northern Berkshire County and Stamford, VT.
Thank you for giving generously at checkout!
Berkshire Bounty
Every Penny Counts in Action!
In May, Wild Oats Market raised $2,240.63 to support Berkshire Bounty’s hunger relief efforts across Berkshire County. This donation helps provide fresh, healthy food to emergency programs such as the Williamstown Food Pantry, Al Nelson Friendship Center, and Berkshire Food Project. Amy delivered the check to Morgan, who shared it with the Berkshire Bounty team. Every contribution reflects our community’s commitment to food security, local action, and supporting neighbors in need.
Berkshire Agricultural Ventures
We’re thrilled to announce our partnership with Berkshire Agricultural Ventures (BAV) through our Every Penny Counts program in the month of March, 2025!
Berkshire Community Diaper Project
We are proud to announce our continued partnership with the Berkshire Community Diaper Project that supports good infant health care by providing diapers to 23 local food pantries and human service agencies in the Berkshire County community. Learn more about them by visiting this link.
Holiday Families Feeding Families Program
Learn about the Families Feeding Families initiative that makes the holiday season special for local families in need! Spread warmth and gratitude this season – view the link for details!
Families Feeding Families 2024
Gratitude is the Best Attitude
We are filled with gratitude as we shared the warmth and generosity of our incredible community. Visit link to learn more.
Child Care of the Berkshires
Wild Oats Market named Child Care of the Berkshires as an Every Penny Counts Recipient nonprofit that supports early literacy programming, including home visiting, parent education workshops, Story Walks and parent child groups. These programs help empower parents as their children’s first teachers so they can prepare their children for school and life success.