The Brien Center, Sept 2025 Every Penny Counts Recipient
Wild Oats Delivers $1,678.73 to The Brien Center
Thanks to your generosity at the register throughout September, Wild Oats Market proudly delivered a donation of $1,678.73 this week to The Brien Center through our Every Penny Counts program. Your small change added up to meaningful support for mental health services in our community.
We presented the check to AJ Cote, who sends deep appreciation. He also wants to invite everyone in the community to learn more about them at their upcoming Stories of Hope event:
St. John’s Church in Williamstown on Saturday, November 11, from 1:30–2:30 PM - RSVP below
Thank you for making Wild Oats a place where compassion grows.
Every Penny Counts: Spotlight on The Brien Center
This September at the co-op, your spare change supports real change when you round up at the checkout. We’re proud to feature The Brien Center, a trusted local leader in mental health and addiction recovery. From youth counseling to peer support and crisis response, their team is here for our community when it matters most.
We met with AJ, a dedicated member of their team, to learn more. To protect patient confidentiality, we photographed him outside the building.
From the photos:
Located at 124 American Legion Drive, North Adams, a space for anyone seeking help.
Naloxone Station outside for immediate, life-saving access.
Now Hiring, join AJ and the Brien Center team in making a difference.
Entry Directory & Doorbell, because support doesn’t keep office hours.
Need help?
24/7 Crisis Line: 800‑252‑0227
Planning & Support: 413‑499‑0412 ext. 4
Every penny counts. Every life matters.
The Brien Center, is one of Berkshire County’s providers of essential mental health and addiction recovery services. With four divisions, (Emergency, Adult & Family, Child & Adolescent, and Community Services), they offer accessible, compassionate care for all ages. As our Every Penny Counts recipient for September 2025, your donations will directly support local healing and hope.
Your Local Leader in Mental Health & Addiction Recovery Services
The Brien Center is one of Berkshire County’s resources for compassionate, comprehensive care in mental health and substance use recovery. With a commitment to accessibility and dignity, the Center offers a full spectrum of services designed to meet individuals and families wherever they are on their journey. Whether you're seeking urgent crisis support or long-term therapeutic care, the Brien Center is ready to help, every step of the way with their four divisions.
Open-Door Policy: Compassion Without Barriers
At the heart of the Brien Center is an unwavering open-door policy. Their programs serve as a beacon of hope, embodying the values of empathy, inclusion, and personalized care. No matter the challenge, the Brien Center strives to meet each client with understanding and tailored solutions, helping them define their own version of recovery.
This September 2025, the Brien Center is honored to be the Every Penny Counts recipient. When you shop & donate at the register, your spare change helps fund life-changing mental health and addiction recovery services right here in our community. Every contribution supports their mission to make care accessible to all, because healing should never be out of reach.
With four integrated divisions, the Brien Center functions as a one-stop destination for mental health and substance use disorder services:
CBHC or Emergency Services Immediate, 24/7 crisis intervention and stabilization
Adult & Family Services Holistic care for adults and their loved ones, including therapy, medication management, and recovery support
Child & Adolescent Services Specialized programs for youth, offering counseling, school-based support, and family engagement
Community Services Outreach, housing assistance, peer support, and wraparound care that meets people where they are
Every division is united by a shared mission: to help clients access the care they need, in the way that works best for them. Recovery isn’t one-size-fits-all, and at the Brien Center, it doesn’t have to be.
Volunteer Opportunity Alert!
The Brien Center is seeking volunteers to support their open-door mission. Whether you have an hour or a day, your time can make a real impact. Stop by during the events to reach out to learn more.
Past Donation Impact from Every Penny Counts Program
Sept 2025 = $1,678.73
May 2024 = $2,824.31
Nov 2023 = $2,978.92
To Apply for the Every Penny Counts Program
Interested in becoming a future Every Penny Counts recipient? Visit our donations page to apply or email Amy Carey, Marketing & Owner Relations Manager, at click here to email