Discover What’s New at the Co-op!
Welcome to your hub for all things happening at the co-op, from tasty tastings and local vendor pop-ups to kid-friendly coloring contests and seasonal celebrations. This is where community comes alive! Bookmark this page and be the first to know about fresh events, flavorful experiences, and moments that make the co-op more than a market! It’s your gathering place.
Community Clambake 2026
The Community Clambake 2026 returns to Wild Oats Market in Williamstown, MA on August 15! The Clambake brings mouthwatering clam bags, crisp seasonal salads, and a whole lot of community spirit. This end of summer celebration is must attend in Northern Berkshires, offering friendly service, create your own meal choices, and a fun, welcoming atmosphere for families, friends, and food lovers. Join us from 4–6 PM for great food, great company, and a classic summer tradition that highlights everything we love about our community.
Cookout Giveaway
Our Wild Oats Market and Ioka Valley Farm Cookout Giveaway is happening all August 2026, giving shoppers and farm visitors a chance to win a delicious, locally beef sourced cookout prize pack featuring Katalyst Kombucha, Wrap City Chips, Little Leaf Farms salad kits, Ioka Valley Farm burgers, Bakerly brioche buns, Wild Oats cookies, and eco‑friendly utensils. Enter in‑store, at the farm, or during Ioka Valley Farm’s 90th Anniversary Event for your chance to win. Entries close August 31, and one lucky winner will be drawn the week of September 1.
Elizabeth Freeman Center
The Every Penny Counts (EPC) round‑up program at the co-op supports local non‑profits and strengthens our Berkshire community, one penny at checkout. We’re proud to announce our next EPC recipient - the Elizabeth Freeman Center. View the link to learn more and see how your round‑up donation makes an impact.
Ice Cream Social Fundraiser
Join Wild Oats Market for our Ice Cream Social Fundraiser on Ice Cream Social rain date, July 25, 2026 in Williamstown, MA. Enjoy build‑your‑own sundaes, local ice cream (High Lawn Farm, SoCo Creamery and Barts Ice Cream), kids’ activities, and family fun while supporting the Berkshire County Kids’ Place, a nonprofit helping children and families heal from trauma. A sweet summer event for anyone searching for local Berkshire activities, family events, or community fundraisers.
Williamstown Community Chest
Wild Oats Market is thrilled to partner with the Williamstown Community Chest. This initiative aims to make a big impact by turning small contributions into significant support for local families and organizations in need. Learn more about how you can participate and contribute to a brighter future for Williamstown by visiting our news section below.
Al Nelson Friendship Center Food Pantry
At Wild Oats Market, we take great pride in nurturing and strengthening our community. Partnering with the Friendship Center allows us to deepen that commitment in meaningful, lasting ways. Thank you for your generosity, your compassion, and your continued partnership. Together, we’re making a real difference.
Coloring Contests | Kids Activities
Calling all kids twelve and under! Visit the co-op service desk to join our exciting coloring contests. Ask our friendly cashiers for details. Create your artwork and drop it off at the co-op by the deadline for a chance to win a bag of Field Day Products Goodies from Wild Oats Market.
Goodwill’s Food Truck Deliveries
April 2026 Every Penny Counts
Thank you for rounding up your purchases at the Wild Oats Co-op throughout April. Because of your generosity, we’re proud to deliver $2,511.70 to Goodwill Industries of the Berkshires and Southern Vermont in support of their Fighting Hunger in the Berkshires initiative.
Your donations help fuel Goodwill’s food truck, which delivers up to 9,000 lbs. of food every week to six North County food pantries and meal sites. This work ensures that families, seniors, and children across the Northern Berkshires have access to the nutritious food they need to thrive.
Williamstown Farmer’s Market (WFM)
Every penny rounded up at Wild Oats Market this June directly supports the Williamstown Farmers Market’s food security programs - initiatives that strengthen our local food system while ensuring all neighbors have access to fresh, healthy food. Your donations fund the Produce‑Buy‑Back program, which purchases leftover produce and eggs from local farmers and delivers them straight to area food pantries, reducing waste and increasing access to nutritious food. Through the Community Essentials Initiative, shoppers using Senior Coupons, WIC Coupons, or SNAP can double their spend, stretching food dollars further and making fresh, local food more affordable. When you round up or choose a donation amount at checkout, you’re supporting farmers, feeding families, and investing in a stronger, more resilient Northern Berkshire community.
Berkshire Immigrant Center (BIC)
Meet and Learn about Berkshire Immigrant Center. Discover how BIC supports immigrants with affordable legal services, local resources, and education to help them navigate the U.S. immigration system.
Berkshire Agricultural Ventures
Strengthening Local Farms Through Community Support
Wild Oats Market is proud to partner with Berkshire Agricultural Ventures (BAV) - a nonprofit dedicated to supporting local farmers, expanding food access, and building a resilient regional food system.
Thanks to our shoppers, Every Penny Counts truly lived up to its name. Together, we raised $2,277.49 for BAV to strengthen local farms and increase access to fresh, local food across the Berkshires in March 2026.
BAV also recently received two federal USDA grants to help connect Berkshire-area farmers with institutions including local schools, colleges, hospitals, and correctional facilities. These investments are major steps toward a stronger, more sustainable regional food system.
Fogbuster Coffee Works
Fogbuster Coffee Works Tasting - April 24, 11 AM–1 PM
Join us at Wild Oats Market on April 24 for a special in‑store tasting with Fogbuster Coffee Works, the Berkshire‑based roaster known for its air‑roasted, organic, Fairtrade, and kosher‑certified coffees. Stop by between 11 AM and 1 PM to sample their bold, clean‑finish blends featured daily in our café and learn more about their sustainable roasting process. It’s a great chance to meet the team behind this local favorite, discover your new go‑to brew, and enjoy a fresh cup crafted right here in the Berkshires.
Hoosac Harvest
February 2026 Every Penny Counts Recipient
The co-op is excited to support Hoosac Harvest, an all‑volunteer program that helps Northern Berkshire residents access fresh, locally grown food through subsidized CSA shares. Your contribution ensures partner farms are paid in full and makes healthy, sustainable food affordable for families in our community.
Celebrate Women’s History Month
Women‑Owned Brands in Williamstown, MA | Wild Oats Market Women’s History Month - Discover the women‑owned and women‑led businesses to celebrate Women’s History Month. Our curated selection highlights local makers, sustainable farms, artisanal food producers, and innovative wellness brands founded by women who are shaping the future of natural and organic products. Learn more about these inspiring entrepreneurs and support women‑owned businesses in the Berkshires.
Easter Week Eggstravaganza: Color, Create, and Hunt for Savings
Easter Eggstravaganza at the Co-op – Natural Egg Dye Tips, Kids’ Activities & Coupon Egg Hunt Celebrate Easter Week with natural egg‑dyeing ideas, recipe cards, kids activities, and our Easter morning coupon egg hunt. Fresh eggs, festive displays, and holiday fun at Wild Oats Market.
Williamstown Food Pantry
Williamstown Food Pantry - December 2025 Donation Delivered. Last week, the co-op met with longtime Williamstown Food Pantry volunteers to deliver a check for $1,822.52, the full amount raised through our December Every Penny Counts Program. We’re grateful to our shoppers for rounding up and to the pantry’s dedicated volunteers for their ongoing service to local families. With potential SNAP changes ahead, community support remains essential. View link below to learn more.
Best of The Berkshires Winner!
Wild Oats Market is honored to be recognized in the Best of the Berkshires Awards, a celebration of the region’s most trusted and community‑minded businesses. As a cooperative grocery store rooted in Williamstown for more than four decades, we’re proud to be acknowledged for our commitment to local farms, sustainable food systems, and exceptional customer care. This recognition for produce and organic foods reflects the dedication of our member‑owners, staff, and shoppers who make Wild Oats a welcoming hub for fresh, organic, and locally sourced foods in the Northern Berkshires. Discover why our co‑op continues to be a top choice for residents and visitors seeking quality, community‑driven grocery shopping.
Weekly News: Nov 26th, 2025, Ed.
The Weekly Co-op Scoop: Giving Thanks, Community Support, Savings and more -What’s new at Wild Oats Market
Thank you for being part of our community! We’ll be closed tomorrow for Thanksgiving and back open on Plaid Friday, celebrating local small businesses (feel free to wear plaid). This week brought Families Feeding Families meal deliveries, BCAC Elf Program support, and a Grandma Moses-style tree for Habitat for Humanity. Field Day organic savings continue through December 3rd and our charitable efforts will remain focused on food insecurity. As December begins, we also honor National Veterans Month. Enjoy the updates in this week’s newsletter.
Berkshire Community Action Council (BCAC)
Delivered the big check, ensuring warmth and care for our community.
Thanks to YOU, our Wild Oats Market co‑op shoppers, the Every Penny Counts program raised $1,655.75 in October to support Berkshire Community Action Council’s Elf/Children’s Warm Clothing Program.
That means it will help them work towards meeting the over 1,000 local kids needs in North County to be cozy this winter with brand‑new coats, boots, and accessories - all at no cost to families in need.