Discover What’s New at the Co-op!
Welcome to your hub for all things happening at the co-op, from tasty tastings and local vendor pop-ups to kid-friendly coloring contests and seasonal celebrations. This is where community comes alive! Bookmark this page and be the first to know about fresh events, flavorful experiences, and moments that make the co-op more than a market! It’s your gathering place.
Berkshire Agricultural Ventures
Strengthening Local Farms Through Community Support
Wild Oats Market is proud to partner with Berkshire Agricultural Ventures (BAV) - a nonprofit dedicated to supporting local farmers, expanding food access, and building a resilient regional food system.
Thanks to our shoppers, Every Penny Counts truly lived up to its name. Together, we raised $2,277.49 for BAV to strengthen local farms and increase access to fresh, local food across the Berkshires in March 2026.
BAV also recently received two federal USDA grants to help connect Berkshire-area farmers with institutions including local schools, colleges, hospitals, and correctional facilities. These investments are major steps toward a stronger, more sustainable regional food system.
Coloring Contests | Kids Activities
Calling all kids twelve and under! Visit the co-op service desk to join our exciting coloring contests. Ask our friendly cashiers for details. Create your artwork and drop it off at the co-op by the deadline for a chance to win a bag of Field Day Products Goodies from Wild Oats Market.
Fogbuster Coffee Works
Fogbuster Coffee Works Tasting - April 24, 11 AM–1 PM
Join us at Wild Oats Market on April 24 for a special in‑store tasting with Fogbuster Coffee Works, the Berkshire‑based roaster known for its air‑roasted, organic, Fairtrade, and kosher‑certified coffees. Stop by between 11 AM and 1 PM to sample their bold, clean‑finish blends featured daily in our café and learn more about their sustainable roasting process. It’s a great chance to meet the team behind this local favorite, discover your new go‑to brew, and enjoy a fresh cup crafted right here in the Berkshires.
Hoosac Harvest
February 2026 Every Penny Counts Recipient
The co-op is excited to support Hoosac Harvest, an all‑volunteer program that helps Northern Berkshire residents access fresh, locally grown food through subsidized CSA shares. Your contribution ensures partner farms are paid in full and makes healthy, sustainable food affordable for families in our community.
Celebrate Women’s History Month
Women‑Owned Brands in Williamstown, MA | Wild Oats Market Women’s History Month - Discover the women‑owned and women‑led businesses to celebrate Women’s History Month. Our curated selection highlights local makers, sustainable farms, artisanal food producers, and innovative wellness brands founded by women who are shaping the future of natural and organic products. Learn more about these inspiring entrepreneurs and support women‑owned businesses in the Berkshires.
Easter Week Eggstravaganza: Color, Create, and Hunt for Savings
Easter Eggstravaganza at the Co-op – Natural Egg Dye Tips, Kids’ Activities & Coupon Egg Hunt Celebrate Easter Week with natural egg‑dyeing ideas, recipe cards, kids activities, and our Easter morning coupon egg hunt. Fresh eggs, festive displays, and holiday fun at Wild Oats Market.
Goodwill Bringing Food To Our Communities
Goodwill Bringing Food To Our Communities - Wild Oats Market Strengthens Local Farms with Goodwill’s Food Delivery Truck
Your spare change can make a big difference at checkout. When you round up for the Fighting Hunger in the Berkshires Initiative, your donation supports Goodwill Industries of the Berkshires and Southern Vermont, Inc. in their effort to pay for a delivery truck that will bring food directly to local pantries. This truck will help distribute up to 9,000 pounds of food in every run, ensuring that our neighbors across Northern Berkshire County don’t go to bed hungry. These donations will go towards deliveries in Northern Berkshires.
Williamstown Food Pantry
Williamstown Food Pantry - December 2025 Donation Delivered. Last week, the co-op met with longtime Williamstown Food Pantry volunteers to deliver a check for $1,822.52, the full amount raised through our December Every Penny Counts Program. We’re grateful to our shoppers for rounding up and to the pantry’s dedicated volunteers for their ongoing service to local families. With potential SNAP changes ahead, community support remains essential. View link below to learn more.
Families Feeding Families for the Holiday
Families Feeding Families
This season, the co-op is proud to continue the tradition of helping to feed those in need. From Nov 28 to Dec 19, you can donate half the price of a meal at checkout to help us deliver holiday dinners (turkey or ham, sides and dessert) to local families through our partnership with the Williamstown Food Pantry and Police Department.
Whether you're shopping for your own celebration or giving back to others, your support helps spread warmth and gratitude across our community.
Explore co-op inspired recipes, hosting tips, and ways to celebrate with compassion and sustainability.
Berkshire Community Action Council (BCAC)
Delivered the big check, ensuring warmth and care for our community.
Thanks to YOU, our Wild Oats Market co‑op shoppers, the Every Penny Counts program raised $1,655.75 in October to support Berkshire Community Action Council’s Elf/Children’s Warm Clothing Program.
That means it will help them work towards meeting the over 1,000 local kids needs in North County to be cozy this winter with brand‑new coats, boots, and accessories - all at no cost to families in need.
Families Feeding Families for Thanksgiving
Families Feeding Families for Thanksgiving
216 neighbors. 55 turkey dinners. 1 incredible community.
From stuffing and squash to gravy and good cheer, our Wild Oats crew, alongside the Williamstown Food Pantry and Police Department, made sure holiday meals reached those who needed them most.
Grateful for every hand that pitched in, every smile shared, and every tray delivered. This is what community looks like.
#WildOatsCommunity #NeighborsHelpingNeighbors #GratitudeInAction
Meet Gatherer’s Gourmet Granola
Meet the Vendor, Taste a Sample. Come try Gatherer’s Gourmet Granola’s Family Recipe at Wild Oats Market Hand-stirred, artisan baked, & made with locally sourced ingredients just the way mom taught them.
Meet High Lawn Farm
Discover the Excellence of High Lawn Farm known for their commitment to quality and sustainability, High Lawn Farm offers an array of delicious dairy products. Learn more about their journey and the exceptional products they provide to our community.
Northern Berkshire Habitat for Humanity
Wild Oats Market Names Northern Berkshire Habitat for Humanity as an Every Penny Counts Recipient
Williamstown Community Chest
Wild Oats Market is thrilled to partner with the Williamstown Community Chest. This initiative aims to make a big impact by turning small contributions into significant support for local families and organizations in need. Learn more about how you can participate and contribute to a brighter future for Williamstown by visiting our news section below.
Meet Ahlbin’s Fire Cider
Come try locally made Fire Cider from Ahlbin’s (Greenfield, MA business), produces. This is a tried & true fire cider that is made with fresh, local products full of antioxidants! Find out about our local vendor partner, Ahlbin's Fire Cider.
The Brien Center, Sept 2025 Every Penny Counts Recipient
Every Penny Counts: Wild Oats Delivers $1,678.73 to The Brien Center
Thanks to your generosity at the register throughout September, Wild Oats Market proudly delivered a donation of $1,678.73 this week to The Brien Center through our Every Penny Counts program. Your small change added up to meaningful support for mental health services in our community.
Become a Super Co+op Explorer Kid!
Discover the Super Official Card-Carrying Co+op Explorer Kids program at Wild Oats Market! Kids 12 and under get a free piece of fruit every visit, earn a special activity book after 14 visits, and receive quarterly emails packed with fun. Sign up free at the register and start your co+op adventure today!
Meet the Scarecrow Family - A Wild Smoke Fall Celebration of Creativity, Community, and Love
Meet the Scarecrow Family - A Wild Smoke Fall Celebration of Creativity, Community, and Love
Fall Community Spirit is Alive Making Scarecrow Stories Come To Life! Step into a season of imagination with handcrafted scarecrows made by local youth at the Williamstown Youth Center using upcycled materials and boundless imagination. As part of Wild Smoke 2025 celebration, these whimsical characters are now on display at the co-op and photo spots around town. Take a day to explore, snap a photo, and share your adventure - showcasing the creativity of our local kids and the spirit of fall. Every scarecrow has a story, and every visitor becomes part of the tale.