Discover What’s New at the Co-op!
Welcome to your hub for all things happening at the co-op, from tasty tastings and local vendor pop-ups to kid-friendly coloring contests and seasonal celebrations. This is where community comes alive! Bookmark this page and be the first to know about fresh events, flavorful experiences, and moments that make the co-op more than a market! It’s your gathering place.
Coloring Contests | Kids Activities
Calling all kids twelve and under! Visit the co-op service desk to join our exciting coloring contests. Ask our friendly cashiers for details. Create your artwork and drop it off at the co-op by the deadline for a chance to win a bag of Field Day Products Goodies from Wild Oats Market.
Fogbuster Coffee Works
Fogbuster Coffee Works Tasting - April 24, 11 AM–1 PM
Join us at Wild Oats Market on April 24 for a special in‑store tasting with Fogbuster Coffee Works, the Berkshire‑based roaster known for its air‑roasted, organic, Fairtrade, and kosher‑certified coffees. Stop by between 11 AM and 1 PM to sample their bold, clean‑finish blends featured daily in our café and learn more about their sustainable roasting process. It’s a great chance to meet the team behind this local favorite, discover your new go‑to brew, and enjoy a fresh cup crafted right here in the Berkshires.
Celebrate Women’s History Month
Women‑Owned Brands in Williamstown, MA | Wild Oats Market Women’s History Month - Discover the women‑owned and women‑led businesses to celebrate Women’s History Month. Our curated selection highlights local makers, sustainable farms, artisanal food producers, and innovative wellness brands founded by women who are shaping the future of natural and organic products. Learn more about these inspiring entrepreneurs and support women‑owned businesses in the Berkshires.
Easter Week Eggstravaganza: Color, Create, and Hunt for Savings
Easter Eggstravaganza at the Co-op – Natural Egg Dye Tips, Kids’ Activities & Coupon Egg Hunt Celebrate Easter Week with natural egg‑dyeing ideas, recipe cards, kids activities, and our Easter morning coupon egg hunt. Fresh eggs, festive displays, and holiday fun at Wild Oats Market.
Goodwill Bringing Food To Our Communities
Goodwill Bringing Food To Our Communities - Wild Oats Market Strengthens Local Farms with Goodwill’s Food Delivery Truck
Your spare change can make a big difference at checkout. When you round up for the Fighting Hunger in the Berkshires Initiative, your donation supports Goodwill Industries of the Berkshires and Southern Vermont, Inc. in their effort to pay for a delivery truck that will bring food directly to local pantries. This truck will help distribute up to 9,000 pounds of food in every run, ensuring that our neighbors across Northern Berkshire County don’t go to bed hungry. These donations will go towards deliveries in Northern Berkshires.
Berkshire Agricultural Ventures
Strengthens Local Farms
The Co-op is proud to partner with Berkshire Agricultural Ventures (BAV) - a nonprofit dedicated to empowering local farmers, expanding food access, and building a resilient regional food system. Your donations through our Every Penny Counts program will support BAV’s mission to grow a thriving, sustainable agricultural economy in the Berkshires.
Best of The Berkshires Winner!
Wild Oats Market is honored to be recognized in the Best of the Berkshires Awards, a celebration of the region’s most trusted and community‑minded businesses. As a cooperative grocery store rooted in Williamstown for more than four decades, we’re proud to be acknowledged for our commitment to local farms, sustainable food systems, and exceptional customer care. This recognition for produce and organic foods reflects the dedication of our member‑owners, staff, and shoppers who make Wild Oats a welcoming hub for fresh, organic, and locally sourced foods in the Northern Berkshires. Discover why our co‑op continues to be a top choice for residents and visitors seeking quality, community‑driven grocery shopping.
Families Feeding Families for the Holiday
Families Feeding Families
This season, the co-op is proud to continue the tradition of helping to feed those in need. From Nov 28 to Dec 19, you can donate half the price of a meal at checkout to help us deliver holiday dinners (turkey or ham, sides and dessert) to local families through our partnership with the Williamstown Food Pantry and Police Department.
Whether you're shopping for your own celebration or giving back to others, your support helps spread warmth and gratitude across our community.
Explore co-op inspired recipes, hosting tips, and ways to celebrate with compassion and sustainability.
Weekly News: Nov 26th, 2025, Ed.
The Weekly Co-op Scoop: Giving Thanks, Community Support, Savings and more -What’s new at Wild Oats Market
Thank you for being part of our community! We’ll be closed tomorrow for Thanksgiving and back open on Plaid Friday, celebrating local small businesses (feel free to wear plaid). This week brought Families Feeding Families meal deliveries, BCAC Elf Program support, and a Grandma Moses-style tree for Habitat for Humanity. Field Day organic savings continue through December 3rd and our charitable efforts will remain focused on food insecurity. As December begins, we also honor National Veterans Month. Enjoy the updates in this week’s newsletter.
Berkshire Community Action Council (BCAC)
Delivered the big check, ensuring warmth and care for our community.
Thanks to YOU, our Wild Oats Market co‑op shoppers, the Every Penny Counts program raised $1,655.75 in October to support Berkshire Community Action Council’s Elf/Children’s Warm Clothing Program.
That means it will help them work towards meeting the over 1,000 local kids needs in North County to be cozy this winter with brand‑new coats, boots, and accessories - all at no cost to families in need.
Families Feeding Families for Thanksgiving
Families Feeding Families for Thanksgiving
216 neighbors. 55 turkey dinners. 1 incredible community.
From stuffing and squash to gravy and good cheer, our Wild Oats crew, alongside the Williamstown Food Pantry and Police Department, made sure holiday meals reached those who needed them most.
Grateful for every hand that pitched in, every smile shared, and every tray delivered. This is what community looks like.
#WildOatsCommunity #NeighborsHelpingNeighbors #GratitudeInAction
Weekly News: Nov 19th, 2025, Ed.
The Weekly Co-op Scoop: Community, Care, Savings and more. What’s new at Wild Oats Market
At the co-op, community & care are at the heart of what we do. That spirit came to life this week as we delivered Field Day organic staples (courtesy of our Nourishing Neighbors program) to the Berkshire Food Project. We were honored to attend the Best of the Berkshires celebration and receive the Best Organic Food award, a recognition we share with every shopper, farmer, and neighbor that helps the co-op thrive. Community care continues with Habitat for Humanity trees available at our service desk, and our penny social recipe baskets brimming with organic goodies. Be sure to explore the seasonal recipes, take advantage of the fresh deals and more! Details in link.
Member-Owner Appreciation Days
Wild Oats Market in Williamstown, MA invites the entire Berkshire County community to celebrate Member-Owner Appreciation Days, December 18–20, 2025. Enjoy exclusive Member-Owner savings, special wine deals, and local vendor tastings while discovering why Wild Oats has been the Berkshires’ trusted source for organic, sustainable, non-GMO, and allergen-friendly groceries for over 41 years. Whether you live in Williamstown, North Adams, Pittsfield, or anywhere in Berkshire County, this is your chance to shop local, connect with neighbors, and join the cooperative movement that supports community impact, environmental stewardship, and local food traditions.
Meet Gatherer’s Gourmet Granola
Meet the Vendor, Taste a Sample. Come try Gatherer’s Gourmet Granola’s Family Recipe at Wild Oats Market Hand-stirred, artisan baked, & made with locally sourced ingredients just the way mom taught them.
Meet High Lawn Farm
Discover the Excellence of High Lawn Farm known for their commitment to quality and sustainability, High Lawn Farm offers an array of delicious dairy products. Learn more about their journey and the exceptional products they provide to our community.
Northern Berkshire Habitat for Humanity
Wild Oats Market Names Northern Berkshire Habitat for Humanity as an Every Penny Counts Recipient
Williamstown Community Chest
Wild Oats Market is thrilled to partner with the Williamstown Community Chest. This initiative aims to make a big impact by turning small contributions into significant support for local families and organizations in need. Learn more about how you can participate and contribute to a brighter future for Williamstown by visiting our news section below.
Meet Ahlbin’s Fire Cider
Come try locally made Fire Cider from Ahlbin’s (Greenfield, MA business), produces. This is a tried & true fire cider that is made with fresh, local products full of antioxidants! Find out about our local vendor partner, Ahlbin's Fire Cider.
Weekly News: Nov 12th, 2025, Ed.
Wild Oats Market News | Weekly Co-op Scoop: Thankful & New Deals
The season of Thanksgiving and holiday baking is here, and we’re so thankful for you! Join us tomorrow at the Best of the Berkshirescelebration at the Stationery Factory as we proudly honor our Best Organic Food title. As the holidays approach, the co-op is here to help you gather, give, and share - whether it’s discovering new ingredients, finding local favorites, or supporting Nourishing Neighbors to lift up our community. Stop in for warmth, inspiration, and everything you need to make this season special.
Discover Wild Oats Market’s Weekly Co-op Scoop: holiday baking tips, giveaways, local favorites, and Best of the Berkshires celebration in this newsletter link!
