Discover What’s New at the Co-op!
Welcome to your hub for all things happening at the co-op, from tasty tastings and local vendor pop-ups to kid-friendly coloring contests and seasonal celebrations. This is where community comes alive! Bookmark this page and be the first to know about fresh events, flavorful experiences, and moments that make the co-op more than a market! It’s your gathering place.
Elizabeth Freeman Center
Thank you, Berkshire County - your generosity makes a real difference every month. We were excited to have Netse deliver the August Every Penny Counts donation - a check for $2,541.23 - to Kim at the Elizabeth Freeman Center. And the night before, we were surprised by an early visit from . . . View the link to learn more.
Berkshire Community Action Council (BCAC)
Wild Oats Market partners with the Berkshire Community Action Council (BCAC) to support essential programs like the Elf/Children’s Warm Clothing Program, fuel assistance, and emergency services - helping Northern Berkshire households stay warm, supported, and connected.
Fogbuster Coffee Works
Wild Oats Market and Fogbuster Coffee Works were proud to sponsor the September 4 NAMAzing Coffee Hour organized by 1Berkshire. The event brought together community members for a morning of great coffee, conversation, and collaboration. Wild Oats Market provided the coffee & breakfast treats and Fogbuster generously donated the mugs that attendees took home, adding a memorable touch to the gathering. Guests also had the chance to enter our Woodstock chair and cooler giveaways. We’re grateful to 1Berkshire for the opportunity to support this event and strengthen connections across Northern Berkshire County.
Coloring Contests | Kids Activities
Calling all kids twelve and under! Visit the co-op service desk to join our exciting coloring contests. Ask our friendly cashiers for details. Create your artwork and drop it off at the co-op by the deadline for a chance to win a bag of Field Day Products Goodies from Wild Oats Market.
BFAIR - Business Family & Individual Resources
The Every Penny Counts (EPC) round‑up program at the co-op supports local non‑profits and strengthens our Berkshire community, one penny at checkout. We’re proud to announce our next EPC recipient.
Williamstown Farmers Market
Wild Oats Market presented a check for $2,328.26 to the Williamstown Farmers Market, raised through shopper round‑ups in our June 2026 Every Penny Counts program. The delivery with our General Manager, Netse, and their board members Marian Madden and Miriam Phisterer underscored how small acts of generosity strengthen local farms and expand food access through their Produce Buy‑Back program. Thank you to everyone who rounded up - your support keeps our local food system strong and community rooted.
Shire City Phoenix
Join us at Wild Oats Market for a Shire City Phoenix, Local Fire Cider Tasting, Sat, Sept 5 • 11 AM – 1 PM - Swing by for a special tasting featuring Shire City Phoenix fire cider. Come meet the team, taste it, and learn what makes them special.
Maplebrook Farm Tasting
Maplebrook Farm Tasting
Swing by Wild Oats Market on Friday, August 21, 11–3 PM for a special tasting featuring Maplebrook Farm cheeses from VT. Sample award-winning cheeses, chat with their demo product expert, Kiley, to learn what makes them special.
Community Clambake 2026
The Community Clambake 2026 returns to Wild Oats Market in Williamstown, MA on August 15! The Clambake brings mouthwatering clam bags, crisp seasonal salads, and a whole lot of community spirit. This end of summer celebration is must attend in Northern Berkshires, offering friendly service, create your own meal choices, and a fun, welcoming atmosphere for families, friends, and food lovers. Join us from 4–6 PM for great food, great company, and a classic summer tradition that highlights everything we love about our community. Plus, live music, Unken Brew will be joining us.
Ice Cream Social Fundraiser
Join Wild Oats Market for our Ice Cream Social Fundraiser on Ice Cream Social rain date, July 25, 2026 in Williamstown, MA. Enjoy build‑your‑own sundaes, local ice cream (High Lawn Farm, SoCo Creamery and Barts Ice Cream), kids’ activities, and family fun while supporting the Berkshire County Kids’ Place, a nonprofit helping children and families heal from trauma. A sweet summer event for anyone searching for local Berkshire activities, family events, or community fundraisers.
The Brien Center
Wild Oats Market partners with The Brien Center for Mental Health and Substance Abuse Services, Inc. to help deliver dignified, accessible mental health and addiction recovery services for our community.
Al Nelson Friendship Center Food Pantry
At Wild Oats Market, we take great pride in nurturing and strengthening our community. Partnering with the Friendship Center allows us to deepen that commitment in meaningful, lasting ways. Thank you for your generosity, your compassion, and your continued partnership. Together, we’re making a real difference.
Celebrate Women’s History Month
Women‑Owned Brands in Williamstown, MA | Wild Oats Market Women’s History Month - Discover the women‑owned and women‑led businesses to celebrate Women’s History Month. Our curated selection highlights local makers, sustainable farms, artisanal food producers, and innovative wellness brands founded by women who are shaping the future of natural and organic products. Learn more about these inspiring entrepreneurs and support women‑owned businesses in the Berkshires.
Easter Week Eggstravaganza: Color, Create, and Hunt for Savings
Easter Eggstravaganza at the Co-op – Natural Egg Dye Tips, Kids’ Activities & Coupon Egg Hunt Celebrate Easter Week with natural egg‑dyeing ideas, recipe cards, kids activities, and our Easter morning coupon egg hunt. Fresh eggs, festive displays, and holiday fun at Wild Oats Market.
Meet Heart and Soil Collective
Meet Heart and Soil Collective - stop buy on Friday, March 20th from 10 AM to 2 PM, during Member‑Owner Appreciation Days, to learn how this local nonprofit strengthens food access and agriculture in Berkshire County.
Delivering free, fresh, local food to seniors and families, purchase produce from nearby farms, and run the Sponsor a Share program supporting weekly produce bags for neighbors in need.
Meet the team behind their Soup, Soil & Community mission and explore ways to get involved through volunteer days, fundraisers, and community events.
Meet Gatherer’s Gourmet Granola
Meet the Vendor, Taste a Sample. Come try Gatherer’s Gourmet Granola’s Family Recipe at Wild Oats Market Hand-stirred, artisan baked, & made with locally sourced ingredients just the way mom taught them.
Meet High Lawn Farm
Discover the Excellence of High Lawn Farm known for their commitment to quality and sustainability, High Lawn Farm offers an array of delicious dairy products. Learn more about their journey and the exceptional products they provide to our community.
Meet Ahlbin’s Fire Cider
Come try locally made Fire Cider from Ahlbin’s (Greenfield, MA business), produces. This is a tried & true fire cider that is made with fresh, local products full of antioxidants! Find out about our local vendor partner, Ahlbin's Fire Cider.
Become a Super Co+op Explorer Kid!
Discover the Super Official Card-Carrying Co+op Explorer Kids program at Wild Oats Market! Kids 12 and under get a free piece of fruit every visit, earn a special activity book after 14 visits, and receive quarterly emails packed with fun. Sign up free at the register and start your co+op adventure today!