Meet Holyoke Hummus
Join Us for a Tasting Event with John from Holyoke Hummus Company
Meet John from Holyoke Hummus Company and indulge in a delightful tasting event to sample locally made hummus including the iconic Hummus Flavored Hummus from their food truck, The Great Garbanzo. Don’t miss this chance to support this local artisan.
Weekly News: Nov 12th, 2025, Ed.
Wild Oats Market News | Weekly Co-op Scoop: Thankful & New Deals
The season of Thanksgiving and holiday baking is here, and we’re so thankful for you! Join us tomorrow at the Best of the Berkshirescelebration at the Stationery Factory as we proudly honor our Best Organic Food title. As the holidays approach, the co-op is here to help you gather, give, and share - whether it’s discovering new ingredients, finding local favorites, or supporting Nourishing Neighbors to lift up our community. Stop in for warmth, inspiration, and everything you need to make this season special.
Discover Wild Oats Market’s Weekly Co-op Scoop: holiday baking tips, giveaways, local favorites, and Best of the Berkshires celebration in this newsletter link!
Meet Von Trapp Farmstead
From Stage to Farmstead: A Taste of the VON TRAPP Legacy
Celebrate the real-life story behind The Sound of Music with a tasting of two beloved cheeses from the Von Trapp Farmstead - Oma and Mt. Alice. Erika “Oma” von Trapp, whose family inspired the iconic musical, brought her Austrian agricultural roots to Vermont, helping shape a farm known for harmony, heritage, and handcrafted cheese. Visit link for tasting event details.
Weekly News: Nov 5th, 2025, Ed.
The Weekly Co-op Scoop: Thanks and Giving, Healthy Food For All, Giveaway, New Deals, and more. From community to savings - see what’s new at Wild Oats Market
Wild Oats Market is dedicated to supporting families affected by food insecurity through initiatives like Nourishing Neighbors and Healthy Food For All. We invite you to learn more about our community-driven efforts and how you can contribute to making a positive impact. Together, we can strengthen our neighborhoods and ensure that every household has access to nutritious food. Learn about this and all the store updates - new deals, recipes, events, employee appreciation and more in the newsletter link below. There’s always something happening at your community-owned market, come visit us!
NEW Nourishing Neighbors Program
NEW Nourishing Neighbors Program:
We created a community-driven initiative designed to support local families facing food insecurity. Shoppers are invited to donate any amount at checkout, with 100% of proceeds used to purchase staple grocery items like rice, beans, pasta, and canned vegetables. These items are then donated directly to trusted local food pantries ensuring that every contribution helps bring nourishment to our community.
Standing Together: Supporting Our Community during SNAP Disruptions
At Wild Oats Market, we believe that no one in our community should face hunger alone. In response to rising food insecurity, we’re deepening our commitment to collective care. Through programs like Healthy Food For All, Every Penny Counts, and our new Nourishing Neighbors initiative, we’re working hand-in-hand with local food pantries to ensure families have access to staple groceries and fresh meals. Every donation, whether a few cents at checkout or a can of beans dropped off at the co-op, helps nourish a neighbor. Together, we are a safety net. Together, we stand strong.
October Employee of the Month
October Employee Of the Month - Cheers to Toby
Toby stands out for his creativity, care, and commitment. He’s a team player who brings sharp visuals, thoughtful questions, and a genuine interest in improving the department. Whether he’s exploring product decisions or staying late with purpose, Toby shows up with heart and insight.
His peers love working with him, and it’s easy to see why. He’s engaged, conscientious, and always looking out for the co-op and his coworkers.
Thanks, Toby, for making Wild Oats stronger every day.
Rake in the Savings
Rake in the Savings and Support Native Foodways this November at Wild Oats Market! From Nov. 5–Dec. 2, every Field Day product you purchase helps fund Indigenous food sovereignty - 5¢ per item goes directly to North American Traditional Indigenous Food Systems (NATIFS). Stock up on organic pantry staples, baking essentials, and holiday favorites while supporting NATIFS’ mission to revitalize Native foodways and empower communities. Field Day offers affordable, non-GMO products that make healthy living easy. Celebrate seasonal savings and cultural restoration with every cartful.
Taste the Holidays
Celebrate the season with Wild Oats Market’s Taste the Holidays Field Day Giveaway! From November 1 to December 15, 2025, enter in-store for a chance to win a shopping bag full of Field Day organic products - perfect for your holiday meals. No purchase necessary. Just stop by the co-op and enter at the Service Desk. Winner will be contacted the week of December 15.
Weekly News: Oct 29th, 2025, Ed.
The Weekly Co-op Scoop: Halloween treats, contest winner, Thanksgiving meals, Field Day and more. From community to savings - see what’s new at Wild Oats Market
Thank you for voting Wild Oats Market, "Best Organic Food of the Berkshires!" We’re celebrating with gratitude for the local farms, producers, and shoppers who make Wild Oats thrive. Stop by on Halloween in costume for a treat, learn about the local Pumpkin Smash, and check out our new Kids Punch Card, making co-op visits a bit more fun for the little ones. November kicks off our Field Day Giving Campaign and continues Families Feeding Families to support neighbors in need. It’s also your last chance to grab Co-op Month sign-up perks and enter the Farm Stay Giveaway. There’s always something happening at your community-owned market, come see what’s new!
Congratulations - Coloring Contest Winner!
Congratulations to Lucy - Our September Field Day Coloring Contest Winner!
Her joyful red tractor scene lit up the co-op, and so did her smile during her $25 Field Day shopping spree. From blueberry bars to mac & cheese, Lucy filled her cart with organic favorites and joined the Co+op Explorer Kids program, earning her first punch and a crisp apple to celebrate. Thanks for bringing your sunshine to Wild Oats, Lucy!
Best of The Berkshires Winner!
Thank you for choosing us as one of the Best of the Berkshire’s Winners!
September Employee of the Month
September Employee of the Month - Cheers to Nancy V.
Nancy is a dream team member, always pleasant, always in motion, and always making the co-op shine. Whether she’s wiping down cases, or catching every detail a customer might see, Nancy goes above and beyond without making a fuss.
She’s front-facing, fast-working, and quietly exceptional. Her dedication, consistency, and care make all of us look good - and we’re grateful every day.
Thank you, Nancy, for your tireless work and the pride you bring to Wild Oats!
The Brien Center, Sept 2025 Every Penny Counts Recipient
Every Penny Counts: Wild Oats Delivers $1,678.73 to The Brien Center
Thanks to your generosity at the register throughout September, Wild Oats Market proudly delivered a donation of $1,678.73 this week to The Brien Center through our Every Penny Counts program. Your small change added up to meaningful support for mental health services in our community.
Weekly News: Oct 22nd, 2025, Ed.
The Weekly Co-op Scoop: BBQ Joy, Kids’ Punch Cards & Thanksgiving Prep - From scarecrows to savings, see what’s new at Wild Oats Market
We’re still smiling from the Wild Smoke BBQ - what a day! Thank you for bringing the heart & joy to a day filled with delicious food, creative scarecrows, live music, & kids' laughter. And cheers to everyone who joined us for co-op trivia fun at the Member-Owner Annual Meeting last night. Interested in an in-store co-op trivia night? Let us know, we'd love to make it happen.
This week, we’re kicking off our Families Feeding Families initiative to support neighbors in need. Thanksgiving preorders are now open to plan ahead. BCAC joins us Thursday to share vital updates on local support programs. Kids can now collect punches with the NEW Co+op Explorer Kids Punch Card to earn a free activity book! Co-op Month perks continue, new deals start & more below!
Become a Super Co+op Explorer Kid!
Discover the Super Official Card-Carrying Co+op Explorer Kids program at Wild Oats Market! Kids 12 and under get a free piece of fruit every visit, earn a special activity book after 14 visits, and receive quarterly emails packed with fun. Sign up free at the register and start your co+op adventure today!
Weekly News: Oct 15th, 2025, Ed.
Co-op Scoop - Party, Photo Fun, Two-Sale Tuesday, and More - community spirit, fresh recipes, events, ways to save, & more!
This week’s newsletter is full of reasons to celebrate! We’re kicking things off with your thank-you Wild Smoke Free Community Party on Saturday, featuring flavorful homemade foods (while they last), live bluegrass from UNKENBREW, and a beer tasting with Progression Brewing Company. View all this and more below.
Congratulations - Coloring Contest Winner!
Congratulations to Patrick, our August 2025 Kids Camp Coloring Contest champion.
Patrick stopped by the co-op with his mom, sister, and her friend to claim his prize package, and he left with a cart full of favorites. From salmon and mac & cheese to blueberry granola bars, root beer seltzers, fries, and pizza, Patrick curated a delicious haul of Field Day goodies, all organic, non-GMO, and budget-friendly.
When we asked what he loves about Wild Oats, he said:
“It’s close to my house, everyone’s nice, it has healthy food, and it’s really good!”
We couldn’t agree more, Patrick. Thanks for bringing your creativity to camp and your joy to the co-op. Keep coloring the world with your imagination.
Weekly News: Oct 8th, 2025, Ed.
Co-op Scoop - Scarecrow Stories, Community Thank You Party and More - local events, community spirit, fresh recipes, ways to save, & more!
October is in full swing, and we’re celebrating the season with flavor, fun, and community spirit. From cozy soups and local honey to scarecrow stories and coloring contests, there’s something for everyone to savor. Whether you're stocking up for fall meals, joining us for #CoopMonth festivities, or planning ahead for holidays, we’re here to help. Dive into this week’s updates and deals - and don’t forget to meet our Scarecrow Family or the chance to win a farm stay getaway! View all this and more below.
Meet the Scarecrow Family - A Wild Smoke Fall Celebration of Creativity, Community, and Love
Meet the Scarecrow Family - A Wild Smoke Fall Celebration of Creativity, Community, and Love
Fall Community Spirit is Alive Making Scarecrow Stories Come To Life! Step into a season of imagination with handcrafted scarecrows made by local youth at the Williamstown Youth Center using upcycled materials and boundless imagination. As part of Wild Smoke 2025 celebration, these whimsical characters are now on display at the co-op and photo spots around town. Take a day to explore, snap a photo, and share your adventure - showcasing the creativity of our local kids and the spirit of fall. Every scarecrow has a story, and every visitor becomes part of the tale.