College Fridays return to Wild Oats Market with 10% off produce, bulk, and refrigerated grab‑and‑go deli & bakery items for college students every Friday from August 2026 through June 2027. Students can shop fresh, local, and affordable favorites simply by showing a valid student ID at checkout. This weekly savings program supports student wellness while highlighting the co‑op’s commitment to local products, organic options, and community‑centered shopping in Northern Berkshire County. Learn more about College Fridays and explore additional ways to save on our Ways‑to‑Save page.