We are a Business Based on Social Responsibility, Sustainable Living and a Love for Healthy, Delicious Food.
Wild Oats Market operates under a system called Policy Governance, which provides a framework for all its decision-making. One of the requirements under a Policy Governance system is an Ends Policy, rather like a mission statement, against which all of Wild Oats’ decisions can be measured. The Wild Oats Ends Policy is simple in language, but broad in scope.
Here is a copy of the Wild Oats Ends Policy in its entirety:
POLICY TYPE: Ends
POLICY TITLE: Wild Oats Food Co-op Mission and Ends
ADOPTED: April 27, 2009
REVISED: July 15, 2013
Ends Global: Mission
While adhering to the Cooperative Principles*, Wild Oats Market exists to provide its members, customers, employees and the community:
E1 A plentiful selection of fresh, healthful food at reasonable prices, with an emphasis on organically grown and fair–trade products, provided by local farmers and producers and by cooperative businesses when possible;
E2 A stable and responsive employer that is committed to employee well-being and to promoting and practicing environmental stewardship;
E3 A welcoming, sustainable, cooperatively-owned full-service business that is inclusive of diverse persons and needs and strengthens the local community;
E4 Access to relevant information about food, nutrition, the environment, the cooperative business model and the co-op’s long-term vision;
E5 Excellent customer service from well-trained, respectful, friendly and knowledgeable staff; and
E6 An advocate for and supporter of local producers, small farms and other cooperative businesses.
*The Cooperative Principles:
- Voluntary and open membership
- Democratic member control
- Member economic participation
- Autonomy and independence
- Education, training and information
- Cooperation among cooperatives
- Concern for community
This policy will be monitored annually by internal report.
Throughout the store, you will find evidence of our adherence to this Ends Policy — in the many local and fair trade products we sell — the friendly, helpful staff who serve you — the numerous ways in which we communicate with customers and members — and in the conviviality that characterizes our store’s atmosphere every day.