A Business Based on
and a Love for Healthy,
Wild Oats Market operates under a system called Policy Governance, which provides a framework for all its decision-making. One of the requirements under a Policy Governance system is an Ends Policy, rather like a mission statement, against which all of Wild Oats’ decisions can be measured. The Wild Oats Ends Policy is simple in language, but broad in scope.
Here is a copy of the Wild Oats Ends Policy in its entirety:
POLICY TYPE: Ends
POLICY TITLE: E – Wild Oats Food Co-op Mission and Ends
ADOPTED: April 27, 2009
REVISED: July 15, 2013
Ends Global: Mission
While adhering to the Cooperative Principles*, Wild Oats Market exists to provide its members, customers, employees, and the community:
E1 Environmentally responsible, healthful, local and fair trade products, food and meals at reasonable prices;
E2 Information about food, nutrition, the environment, the cooperative business model, health, sustainable living, and wellness practices;
E3 A stable, friendly, responsive business and employer.
*The Cooperative Principles:
1. Voluntary and open membership
2. Democratic member control
3. Member economic participation
4. Autonomy and independence
5. Education, training and information
6. Cooperation among cooperatives
7. Concern for community
This policy will be monitored annually by internal report.
Throughout the store, you will find evidence of our adherence to this Ends Policy — in the many local and fair trade products we sell — the friendly, helpful staff who serve you — the classes, events and numerous ways in which we communicate with customers and members — and in the conviviality that characterizes our store’s atmosphere every day.