We know good food. We don’t waste a single inch of space in our Grocery Department! There are too many foods we love and want to share with you. From almond butter to goat’s milk yogurt, Wild Oats Market is packed with foods that:

  • Are full of nutrition and taste
  • Contain organic and natural ingredients
  • Are ethically sourced
  • Meet specific dietary needs

Whether you are shopping for a week of healthy and delicious meals for your family or picking up an energy-boosting snack on the run, you will find many options in the Wild Oats Grocery Department. We stock an extensive selection of gluten-free foods and foods that are locally produced; and we carry many foods that can be difficult to find in conventional grocery stores. Our monthly and in-store specials are hard to beat. Look for product coupons conveniently placed throughout the store to save even more on the high-quality foods that you and your family enjoy.

In keeping with cooperative values, Wild Oats Market sources products from suppliers that engage in fair, honest, sustainable business practices. We stock several fair trade items, including a wide selection of fair trade coffees, teas and chocolate. (Learn more about the authentic fair trade movement here.)

Try it before you buy it. We believe that a well-fed customer is a happy customer! Walk through our aisles, and you will usually find something to nibble on while you shop. We typically sample new items and items that are on sale.

Can’t find what you’re looking for? You may be able to special order it. The easiest way to find out if we carry a particular supplement or vitamin is to contact our Wellness Buyer at Speak to a Wild Oats staff person, who will be happy to help with special ordering an item. Feel free to suggest an item that you would like to see us carry. Just fill out a suggestion form at Customer Service. We will look into – and you may see it on our shelves the next time you visit the co-op.

Stay Healthy With Natural Supplements, Vitamins & Personal Care Products

Our Wellness Department is home to:

  • Natural vitamins and supplements, including our own line of vitamins
  • Fish oils
  • Herbal supplements and teas
  • Homeopathic remedies
  • Natural remedies for cold, flu, muscle and joint pain, skin irritation
  • Digestive aids

We also carry items for natural skin, hair and body care; dental care; baby care; and more. Many of our Wellness items are locally produced, like New Chapter (Brattleboro, VT) vitamins and supplements, Suki skin care (Northampton, MA) products, and Humble Soap (Williamstown, MA).


Enjoy Our Selection of Handpicked Wines and Craft Beers

Our Beer & Wine Department is one of our fastest growing departments, and with good reason. We have quickly developed a reputation in the area for a thoughtful, well-priced selection of wines and beers. We try out every wine that goes on our shelves – and if it’s not up to our high standards, it doesn’t make it past our tasters. Our wine selection includes numerous varietals as well as blends, most priced from $5.99-$15.99. We would be happy to help you find the ideal wine for your next celebration!

Save $5 when you purchase six bottles. Stock up and save! Receive $5 off for every six bottles of wine you purchase (any combination). Come and see what’s on special! We also carry an excellent selection of craft beers and ales, many of them from local microbreweries. Stop in to see what’s new!

Purchase a One-of-a-Kind Gift Basket
A gift basket from Wild Oats Market makes a thoughtful and welcome gift for a family member, friend, or business associate. Our baskets are custom-made, so we can fill them with treats that are perfectly suited to the recipient and the occasion. Let us know what you would like to include in your basket, or ask our expert buyers to choose the ideal items for you.

Pricing for gift baskets is based on the size and contents of the basket. For more information or to place an order, please contact Nicole Young at (413) 458-8060 or email her at