David Durfee, our General Manager, knows the Berkshires well, having grown up in New Lebanon, NY and lived in Shaftsbury, VT since 2000. He graduated from Williams in 1983 and has an MBA from Cornell. His background in business, budgeting and marketing and his communication skills are a valuable addition to the expertise of Wild Oats’ current management team.
Before joining Wild Oats Market, Mr. Durfee worked as a Senior Forecasting Analyst for The Vermont Country Store in Manchester, VT. In this role he was responsible for corporate sales budgeting and forecasting and oversight of the customer database. He also served as Director of Marketing and Communication for The Red Lion Inn in Stockbridge and its sister inn, The Porches Inn, in North Adams. In addition, Mr. Durfee has held management positions with Rodale Inc. in Emmaus, PA, and Sanyo Electric Co. in Kobe, Japan. David was attracted to Wild Oats because of his desire to work in a values-driven and socially responsible organization. He is committed to local food and sustainability. He has helped previous employers develop green business practices and promoted municipal composting. He and his family grow their own vegetables, bake their own bread, keep a few chickens and boil maple syrup on their wood stove. He is very involved in his community and has extensive experience working on non-profit boards and organizing community events. You can reach David at firstname.lastname@example.org.